Dunkin Donuts Ice Coffee Observation

1225 Words5 Pages

This portion of my paper will provide the hypothesis which claims my observational findings will consist of male and female Hispanic and African American consumers. Additionally, the consumer age range is thought to be twenty to thirty years of age. Also, the characteristics of the observation group will also consist of families and diverse populations consisting primarily of minorities.
The random observational method consisted of continuous monitoring (CM) I refrained from the usage of (TA) since this type of direct observation would require the random selection of an observation site with no specific time frame and a large scale representative sample group. Hence, (CM) permits the planned selection of site and a smaller observation group. …show more content…

oz. additionally, the cost was divided by the total number of ounces equaling $1.42 per ounce.
The product claims to be sugar-free and it can provide an immediate long-lasting feeling of energy without any adverse effects. However, after viewing the company websitehttps://5hourenergy.com
There is no scientific proof which can substantiate any claims listed on the bottle. For instance, their facts section was filled with persuasive and suggestive statements intended to target the consumer. Nevertheless, there was no empirical evidence or findings indicating the company claims were valid. Despite this, I chose to purchase Dunkin Donuts Ice Coffee since it is a low-cost stimulant which claims it “gives you the tasty boost you need to keep on running”. Despite Dunkin Donuts is a well- known brand, I am not a coffee or energy drink consumer. Nonetheless, I have seen various advertisements for this company in-store coffee and donuts but only online ads for this item. Moreover, the reason for my purchase is merely based on its similar cost and product claims. The first five ingredients are skim milk, sugar, coffee (water coffee), this item costs $2.19 and weighs 13.7 fl. oz. it also contains vitamins such as potassium phosphate, pectin. ( DIVIDE COST BY THE

More about Dunkin Donuts Ice Coffee Observation

Open Document