Dunkin Robbins Case Study

Company Background

Dunkin’ Brands Group, Inc. is one of the leading franchisors in quick service restaurants(QSR) industry based in the United States in all over the world. Dunkin’ Brands Group, Inc. was founded in 1950 and has two famous brands which are Dunkin’ Donuts: serving hot and cold coffee and baked goods and Baskin-Robbins: hard-serve ice cream. These two famous brands have started with three founders, Bill Rosenberg, Burt Baskin and Irv Robbins.

Bill Rosenberg founded his first restaurant which renamed Dunkin’ Donuts later, and Burt Baskin and Irv Robbins each founded a chain of ice cream shops which combined to form Baskin-Robbins later. These two brands were acquired by Allied Domecq PLC in 1973 and 1989, respectively. In 2004, under the Allied Domecq Quick Service Restaurants, Dunkin’ Donuts and Baskin-Robbins were organized as Dunkin’ Brands, Inc. In July of 2005, Pernod Ricard S.A. required Allied Domecq. In March of 2006, Dunkin’ Brands, Inc. was acquired by investment funds affiliated with Bain Capital Partners, LLC, The Carlyle Group and Thomas H. Lee Partners, L.P. It occurred by a holding company that was incorporated in Delaware on November 22, 2005, and Dunkin’ Brands, Inc. was later renamed Dunkin’ Brands Group, Inc. In July 2011, Dunkin’ Brands Group, Inc. completed their initial public offering

has maintained its performance and market share position in QRS industry. As DBGI mentions that their strength is its powerful strong brand power, Dunkin’ Donuts had 11,750 global points of distribution with restaurants in 41 U.S. states and the District of Columbia and in 42 foreign countries. Baskin-Robbins had 7607 global points of distribution as of the same date, with restaurants in 43 U.S. states and the District of Columbia and in 47 foreign countries in the fiscal year of 2015. It recorded total revenue of $810,933 (in thousands) in 2015, and it is increased 108.3% compared with $748,709 (in thousands) in