Devi Durga at the altar of trade and commerce. ARKA MONDAL GONE are the days when Durga Puja just meant innocent celebration of joy and fun, brandishing of new clothes, going to movies and freaking out with friends and relatives for non-stop ‘adda’. With the ‘corporate culture’ getting imbibed in the blood of Bengalis, even Durga Puja now reeks of ‘brands’. The characters of yesteryear’s innocent fun, simple pleasures, community camaraderie and bonhomie have been savagely replaced by commercialization and showbiz. The essential cultural, religious and social aspects have been usurped by heavy corporatization with big FMCG players providing their own mantras. With the ongoing trend of Durga idols across Kolkata getting decked with heavy jewellery from big brands, corporatization was inevitable. Durga Puja has always been a much-awaited and eagerly anticipated 4-day whoopee, a refreshing break from the rigours of everyday life, filled with excitement, fun and laughter. Though this has remained unchanged, the modus operandi of celebration has changed. Though brands are optimistic on the newly conjured formula for success, professional who handle brands are cautious as branding a Durga Puja is tightrope walk between tradition and corporatization. …show more content…
Months before the Durga Puja, FMCG stalwart Hindustan Unilever branded rotis at the Kumbh Mela in recent years. Each roti bore the message, “Lifebuoy se haath dhoye kya?” Such innovative campaigning cements the brand in the mind of the consumer besides keeping the sanctity of the rituals sacrosanct. The Durga puja has become an object for the brands outside West Bengal as well. The puja witnessed dining chain Speciality Restaurants sponsoring the bhog at seven of the biggest puja pandals in Mumbai, including that of Lokhandwala, besides the Kalibari puja in New Delhi. However, the company did not brand the bhog with any of the names of its
Some brands that are more known worldwide for their beach and swimwear are Billabong, Rip Curl, and Quiksilver. Billabong is a company founded in 1973 on the Gold Coast by Surfer Gordan Merchant and his former partner, Rena. In the beginning, they were designing, and manufacturing board shorts at home, and transporting them to local surf shops. By the 1980’s, Billabong established itself in the Australian surf culture and was ready to expand internationally. Ever since then, Billabong has been among the top surf brands in the world.
Your Silver Spoon Will Be the Death of You Meghan Daum’s Variation of Grief exemplifies how different people take advantage of their different lifestyles. Daum’s view of her friend, Brian Peterson, suggests that his privilege and lack of importance for time hindered him from maturing. His family was not large, according to Daum,”The Peterson family unit was a tiny thing—mom, dad, kid. There were no other siblings, only a handful of relatives.” Brian’s parents gave him everything he wanted.
The movie “Bajo la Misma Luna,” in my own opinion, is a wonderful film representing all of the obstacles and sacrifices families have to go through to live in a free and safe environment. Some of the obstacles that these Mexican families encounter would include the hardships illegal immigrants face with la migra along with the reasons for Mexicans to immigrate and cross the border. Also jobs available for illegal immigrants are difficult to find as well. All of these things can be very dangerous especially being an illegal immigrant but it could take years to completely become an American citizen so the quickest way is to go illegally which splits families like Carlitos and his
When we reflected on the stories of Someday My Elders Will be Proud and In Search of Sangam we came together as a group and reflected on each story. In the first story Someday My Elders Will be Proud. A native American woman named Jean from Bismarck, North Dakota, tells the story of how she experienced two completely different worlds. She talks about how her mother raised her and her three brothers after their father left them when she was very young. When the children were young, their mother would go to work and their drunk, abusive uncle would care for them.
Dorothea Puente appeared to be the sweet old lady that couldn’t hurt a fly, but you can’t judge a book by its cover. When you open Puente’s story, you’ll find a long history of lies, manipulation, and crime. This criminal behavior all began with her troubled childhood. Born January 9, 1929 in Redlands, California, she was originally Dorothea Helen Gray. She was abused by both of her parents who died before she even turned sixteen.
Ohiyesa’s The Soul of the Indian gives a nostalgic critique on the encroachment of white civilization on the Native American culture, citing the parallelisms the two societies share and explaining the reasoning behind Native American rituals. Narrative of the Life of Frederick Douglass by Frederick Douglass gives a glimpse into the life of a slave, comparing the life of the free and the enslaved, and giving reason to the actions of the slave and slave master. Throughout each book, it becomes apparent that each has a common trait: the white population’s use of religion as a means for their cruelty. To clarify, religion is used as a justification for their respective instances of oppression, both the purge of Native Americans and Native American culture for Ohiyesa, and slavery for Douglass. Although they experience different systems of oppression, Douglass and Ohiyesa see how the corruption of religion can be used by the white majority to assert themselves as masters to their respective peoples.
Introduction is a decisive part in a novel since it may introduce important key facts about the work to the reader. “Ceremony”, by Leslie Marmon Silko, opens with a compilation of poems, some larger than others, but all equally important for the novel. Poetry is found throughout the whole novel, however the introducing poems are the most powerful ones because they foreshadow what the novel is going to be about. They prepare the reader for what is coming next and introduce the major themes of the novel. This essay will analyze the first three poems and explain their importance in the novel’s foreshadowing.
The main driving point is Bless Me Ultima is Antonio’s coming of age. In the novel, Bless Me Ultima, by Rudolfo Anaya, Antonio is spiritually and religiously tested which leads him to a bildungsroman. Throughout the novel, Antonio encounters religious doubts like the golden carp and spiritual events like the deaths of others. Although Antonio’s purpose in the story is to fulfill his prophecy, along the way he experiences life changing grows more as a spiritual and religious person. Antonio spiritually grows when he experiences the deaths of Lupito and other dear friends.
War has no boundaries. It separates families, tears down homes full of memories, and turns people against each other. A memorable piece of literature that epitomizes the true effects of war is Obasan by Joy Kogawa. Obasan is a valuable piece of literature; it shows another aspect of World War II and its devastating effects. Japanese-Canadians are silenced, brutalized, and punished due to the paranoia of war.
The details of the wedding ceremony suggest a lot of information about the communication style that is taking place throughout the ceremony. One type of information that is demonstrated throughout the ceremony is the idea of the Hindu religion being part of a high context culture. High context cultures are cultures that do not explicitly transmit message but instead meaning is implied by the environment (Lustig & Koester, 2013). The Hindu wedding ceremony is full of these indirect messages that are common with the high context culture. First there are a lot of symbols used in the wedding ceremony.
Soon after the advertisement is placed in the Newspaper, REI can generate sufficient attention that the program is discussed on television morning shows (Coffee, 2018). The use of television as a communication medium provides the company with a broader audience. The discussion about the company’s strategy in closing its operations and giving employees a holiday during the busiest shopping period is viewed as provocative as it goes against the expectations of the people. Breaking tradition is seen to be a primary factor that encourages the media to pick up the story and alert more people about the
In order to raise awareness of the staggering injustices, oppression and mass poverty that plague many Indian informal settlements (referred to as slum), Katherine Boo’s novel, Behind the Beautiful Forevers, unveils stories of typical life in a Mumbai slum. There are discussions on topics surrounding gender relations, environmental issues, corruption, religion, and class hierarchies, as well as demonstrating India’s level of socioeconomic development. Encompassing this, the following paper will argue that Boo’s novel successfully depicts the mass social inequality within India. With Indian cities amongst the fastest growing economies in South East Asia, it is difficult to see evidence of this in the individual well-being of the vast majority of the nation. With high unemployment rates, the expansion of informal settlements and the neglect of basic human rights, one of India’s megacities, Mumbai, is a good representation of these social divisions.
“Maria Concepcion” is a short story by Katherine Anne Porter about a young Mexican peasant woman who kills a young girl who threatens her marriage, and thus wins back her husband and restores her universe to order. It is only after a cold act of murder that her world assumes its former balance. Being set in Mexico where women were under the impression to be submissive to men even when they are in the wrong of their actions. Women were not allowed to be in a position of dominance. Porter develops María Concepción into what could be called a powerful round character by contrasting her attitude in the first part of the story to the end of the story.
He shared that he enjoys celebrating Hari Raya because he can cook for his relatives and friends as well as catch up with one another. Moreover, he revealed that upon entering the workforce, he participated in more cultural holidays including Chinese New Year and Christmas. This is owing to his company’s culture where they celebrate all the major festivals, acknowledging their employees’ different cultural backgrounds. Additionally, he used
The target customers here in case study sport market, whose are Younger’s and their age are form 18 to 34 years. Development well-dressed packaging The second step involve in marketing is to project your product according to the norms, values and custom of the population because when we project our factors have great influence on the product presentation. Implement a unique slogan: