Dusit Zoo Case Study

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1.1 THE PROBLEM AND ITS BACKGROUND
The increasing of urbanization, the development of technology and changing the way of living or people’s lifestyle are different from the past make natural resources such as forest and wildlife rapidly decreased and cause environmental issues such as flood, drought, air pollution, wastewater, biodiversity loss, wildlife extinction, etc. As the Millennium Ecosystem Assessment report (2005) announced human activities caused some 10-30 % of the mammal, bird and amphibian species threatened with extinction which is a significant and enormously irreversible loss in diversity of life on Earth.
As for Thailand, 6 species of wildlife are already extinct and about 116 species are classified to be threatening from the International Union for Conservation of Nature
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1.5 THE SCOPE OF THE STUDY
Because of the operation and master plan of zoo education in every zoo under Zoological Park Organization under the Royal Patronage of H.M. the King (ZPO) is the same, thus, the researcher will conduct the study at Dusit Zoo, a city zoo, located in Bangkok, Thailand as a case study. The researcher will use the survey asking 200 visitors who visit the zoo about their perception on wildlife conservation, good zoo and the impact of zoo education programs that provide for them.

1.6 THE SIGNIFICANT OF THE STUDY
This paper is important because it will help the zoo staff know who are visitors, what visitors think about conservation, the role of the zoo and the impact or effectiveness of zoo education programs to raise awareness on wildlife conservation by modifying some parts of the questionnaire from Japan’s zoo. (Uozumi, 2010) The results that get from this study will help to improve more effectiveness of zoo education

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