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Dutch Lady Case Study

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DUTCH LADY
General Background
Dutch Lady Milk Industries Berhad also called as Dutch Lady Malaysia, is the largest milk company in the world. It leads a quality branded dairy business in Malaysia as it is the first milk company in Malaysia that listed on Bursa Malaysia. Dutch Lady was established in 1963 and has a multinational corporation Royal FrieslandCampina as its holding company. Dutch Lady produces quality dairy products ranging from different kind of milk to yoghurt and fruit juice. Their factory is located in Petaling Jaya. Dutch Lady Malaysia is now the milk market leader in key product including UHT milk, Sterilised milk and Growing-Up Milk.
Business Line
For Mums to be
Frisomum Gold is a milk powder product which is specially …show more content…

The first company of Nestle is in Petaling Jaya in the year 1962. Nestle now is operating its business from its head office in Mutiara Damansara. Nestle manufactures its products in 7 factories in Malaysia. On 13 December 1989, the company was publicly listed on the KLSE which is known as Bursa Malaysia Berhad now. Today, the company produces more than 300 Halal products in Malaysia. Nestle Malaysia will only manufacture, import and distribute Halal products which have been certified by the Department of Islamic Development Malaysia (JAKIM) and the relevant Islamic authorities. It also hires more than 5000 employees. Nestle’s products have become famous and enjoyed by the all generations. For example, MILO, NESCAFE, MAGGI, NESPRAY and KIT KAT are the famous products of Nestle.
Business Line
Nestle is one of the most popular food company in nationwide. Nestle objectives is to improve the quality of life through the promotion of active and healthy lifestyles, as part of its promise to deliver “Good Food, Good Life”. Nestle Malaysia’s product areas are summarized as: coffee and beverages, culinary products, milks, junior foods, breakfast cereals, chilled dairy, ice cream, chocolate and confectionery, health care nutrition, and performance nutrition.
For culinary products, Nestle has a famous brand which is MAGGI 2-minute noodles. MAGGI 2-minute noodles had many flavors for choice such as Maggi Big Kari, Maggi Chicken, Maggi Kari, Maggi Asam Laksa and Maggi Tomyam. Maggi Chicken is a type of pack noodle without spicy rather than other flavor, so it is suitable for

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