Roxane Gay once proclaimed, “Rape culture is a culture where we are inundated, in different ways, by the idea that male aggression and violence towards women is acceptable and often inevitable.” Imagine being attacked, stripped of your identity, and being forced into and blamed for actions you did not give consent to. This is considered normal for many women who experience the appalling act of sexual assault and its effects brought upon through the media’s depiction of rape culture. In The Scarlet Letter, a novel written by Nathaniel Hawthorne, the protagonist named Hester Prynne is objectified for her act of adultery and forced to wear a scarlet letter “A” on her bosom for all of eternity. The letter “A” serves as a symbol which outcasts Hester
“Advertising contributes to people’s attitudes about gender, sex, and violence,” states Jean Kilbourne in her article, Two Ways a Woman Can Get Hurt With advertising agencies standing by the notion that “Sex Sells” it isn’t uncommon to find sex tied into a number of advertisements seen everywhere on a daily basis. “Sex in advertising is pornographic because it dehumanizes and objectifies people, especially women …” (Kilbourne, 271). The objectification of women in our society is more prevalent than many would like to believe. Women being portrayed as passive, easy, innocent, needy, submissive and dependent beings create an understanding that women are less human than men. “Turning a human being into a thing, an object, is almost always the first step toward justifying violence against that person” (Kilbourne,278).
Pornography has become available more in current times than in the past; access is tremendously gained through the internet. Over exposure to pornography whether legal or illegal can encourage an individual to engage in sexually deviant proclivities (Hald, et al., 2008). Continual viewing of pornographic material can affect a person’s ability to value conjugal intimacy. Any disproportionate viewing of pornography that is not monitored can cause a person to go from occasional viewing to escalated viewing such as the viewing of hard-core and illegal material which can influence engagement in deviant sexual acts (Hald, et al., 2008). The constant use of pornography can be the causal aspect to creating any type of sexual deviance and the individual viewing such material may attempt to emulate the imagery seen.
Feminist Positions on Pornography The positions of feminists on pornography is currently divided into three common categories. The most notable one is that the pornography medium is an interpretation where women are commodified and exploited by a dominant male culture. However the liberalist stand on a combination of respect for free speech with the principle 'a woman 's body, a woman 's right ' to provide a defense as well as support of females involvement in pornography along the lines of, 'I don 't approve of it, but everyone has the right to consume or produce words and images '. Feminists who have been labeled as 'pro-sex ' provide a more grit defense of pornography. ‘Pro-sex’ feminists argue that porn is beneficial for women.
Women start comparing themselves with slim busty porn stars and feel very uncomfortable and inferior. So, why do men watch porn? Why are there billions of dollars each year being spent on adult DVDs and other pornographic products? Hot girls with firm bodies and D-size breasts are not the main reason why men watch porn. Men want to see women who love sex, and are open to perform in a way that is full of lust and passion.
It is also becoming more popular to see commercials containing sexually explicit content, which often target woman. These commercials show women being objectified and taken advantage of by being presented as a “fantasy object.” One very casual use of women is found in the industrial market where they’re taken as calendar girls and other forms of brand advertising. The increasing popularity is proof enough that sex sells, but the question that lingers is why sex sells and what audience sex appeal mainly targets.
Pocahontas become an embodiment, not of FNMI society, but American society and American desire. The stereotype of FNMI women as easy targets have real world consequences. American FNMI women have reported to have experienced high rates of sexual assault. Often, these cases showed that FNMI women were usually assaulted by non FNMI men. To summarize, this movie does display a convincing portrayal of stereotyping and its negative effects.
Can advertisements really cause violence in people’s lives? Jean Kilbourne’s “Two ways a Woman Can Get Hurt: Advertising and Violence” talks about how advertising and violence against women can cause women to be seen as objects. The author discusses how pornography has developed and is now part of social media, which glorifies its violence that permeates society encourages men to act towards women without respect. Kilbourne uses logical and emotional appeals as well as ethical arguments to effectively convince readers to ignore specific advertising techniques. Jean Kilbourne author has spent most of her professional life teaching and lecturing about the world of advertising.
The Disney Princess Effect”, really dives into the stereotyping females feel at such a young age. The sexualization of females being the highest form of stereotyping towards women. “In television shows, for instance, women are represented in far more diverse roles - they are lawyers, doctors, politicians. But they are always sexy. A women might run for high political office, but there is almost always analysis about whether she is sexy, too(page 512, Everything’s An Argument),” Hanes explains about how women are sexualized within television.
Discrimination against woman is evident in our literary works and media. Nuclear family system, globalisation and the trend of increased consumption has degraded women into a mere body. Most of the marketing techniques in our globalised world are aimed at women. The latest marketing techniques have the motive of victimising women and experimenting with her self- esteem. They are also creating a fake sense of freedom by means fashion shows, modelling and beauty pageants.