When a company actively uses social media they can reach much easier they their target then when they do it in other ways. Think about marketing, customer relationships, service delivery, etc. In this way they can, through social media for example, gain better insight into the mind of the consumer and also analyze their purchasing behavior. This allows a company quite nicely to respond to all the needs of the consumer and this makes consumers happier. Social media also offers consumers the opportunity to give their feedback much easier, so companies can respond more quickly.
2. Definition Social Network is a website or application which allow users to communicate with each other by posting information, ideas, messages, pictures and other important stuffs. Besides, social networking is also the method of improving one's business and/or expanding the number of social contacts via connections through individuals. According to the Computer Hope (website), social network is a website that allows individuals to communicate with each other. They can make new friends, talk, share information and share ideas through social media.
Some popular social media sites are: Facebook, YouTube, Twitter, Digg, MySpace, StumbleUpon, Delicious, Scribd, Flickr etc. Social media marketing consists of the attempt to use social media to persuade consumers that one's company, products and/or services are worthwhile. Social media marketing is marketing using online communities, social networks, blog marketing and more. Lazer and Kelly’s (1973) define social marketing as "concerned with the application of marketing knowledge, concepts, and techniques to enhance social as well as economic
Businesses have used this opportunity to promote their products and services on social media platforms. Social media allows for users to communicate with each other freely, which helps companies to understand what their customers want and provide a proactive approach to their needs (Farzana Parveen Tajudeen, 2017). There are major benefits of leveraging the power of social media to promote a brand. Brands can use social signals on these sites to boost reachability. The more people talk about a brand on social media websites, the more it will get referenced in other search engine sites, hence making it easier to find in a search (Google, n.d.).
The purpose of this paper explains that the organizations are carried out recruitment process by using social media networking sites in. Social networking sites are used to facilitate and improve process of recruitment method in HR management. Social networking sites are address the needs of employers and job-seekers via internetworking on electronic platform likes face book, twitter, LinkedIn, naukri.com, and monster.com means which increase the speed of employment, reducing the cost of recruitment, huge availability of jobseekers and improve the quality of recruitment and services. In this paper it describes awareness about the recruitment through social media. Social Media in recruiting process is a win-win for both company and potential
Knowing which social media to use and how to use it is what will benefit companies the most when it comes to marketing and assesing feedback for the products that they sell. In this interaction, you have direct feedback between seller and consumer which will lead to a closer bond between the two. Another important outcome of using social media is the effective method of advertising using word of mouth. Word of mouth as I've learned is the most effective form of advertisment and through social media you can potentially have thousands of people in a open conversations about your products or services and people observe other peoples opinions frequently and tend to take away something from it. So if your company is to use social media, you can start that conversation and get your product or service out there within the open.
4-Social Media Checking For Events There should be social media tool for your event. It can be Facebook, twitter, Instagram etc. you need to be everywhere. The tool should be customer service tool through which you can facilitate your customer. Through this tool your customer can get information about your event.
First, the author explained how social media affects the business. Most companies use social media for brand communications. Companies also use online platforms to promote themselves and recruit new employees. Since social media is a direct way for the company to interact with people, it will be easier to advertise products, and broadcast information related to employment. Second, the author illustrated how frequently companies use social media as a marketing tool.
2.2 Social Media – definitions and role in tourism Web 2.0 applications are also knows as Social Media. Social media are concerned as mass collaboration tools which enrich the role of the internet users since they allow them to actively participate and collaborate in real time for the production, consumption and distribution of the information and the knowledge (content) of the internet. Social media technologies include blogs, τα social networks, podcasts, mash-ups, etc. Social media have some characteristics in common, such as : ➢ Participation. Social media are built on the concept of participation encouraging people to contribute and provide feedback.
Some blogs are designed to help progress your project management capabilities. How has social networking affected the efficiency and effectiveness of project communications? Social networking has affected the efficiency and effectiveness of project communications in many ways. Social networking sites are websites that build social relations with others that have the same or similar interest. Many of these social networking sites also provide email and instant messaging.