Essay On Snapdeal

Performance of E-business in India: A comparative study

Abstract

Introduction

The great Indian shopping experience has found a new paradigm shift. Gone are the days when one would go to a shop to see, touch and get a feel of the product, before buying. The confidence of the Indian consumer has gone up by leaps and bounds. They have not only put aside the whole “brick and mortar” shopping complexes, but also accepted the “virtual” shopping sites with open arms. The success of the online business in India can also be seen by the number of start-up business that have come to India. (For more details please refer to http://trak.in/india-startup-funding-investment-2015/). Every other business that starts today, is an online business. The main reason

It has grown to become one of the largest online marketplace in India offering an assortment of 10 million products across diverse categories from over 100,000 sellers, shipping to 5,000+ towns and cities in India. In March 2015, Snapdeal brought Amir Khan for the promotion of its website in India. Snapdeal is one of the fastest growing e-commerce companies in India today with the largest online market place. In just two years, the company went from scrapping their group coupon business and starting an online marketplace to become a billion dollar company. Its year on year growth is almost 600%. The average age of the workforce at Snapdeal is 25. Their values – Innovation, Change, Openness, Honesty and Ownership drive them to press for greater success. The company’s growth had been phenomenal but it is their continued effort to bring the best to the market and their zeal to succeed as the best B2C (Business to customer) marketplace is what sets them apart. Great ideas might be important for a business, but it is the confident implementation of those ideas and the right effort which are more important. It is action and not mere thought that gives results. Snapdeal.com serves as an advertising platform for merchants and a discount platform for customers. For the merchants who partner with Snapdeal, it is a cost effective channel for acquiring new

With such an evolution of internet and web based technologies, the distinctions between traditional markets also termed as brick & mortar and the global electronic marketplace are gradually being narrowed down. Even since then the government is also playing a major role by providing a legal framework for e-commerce so that both domestic as well as international trade can expand its horizons [7]. E-business coupled with appropriate strategy and policy approach has enabled small and medium scale enterprises to compete with large and capital-rich