E-Business In The Hospitality Industry

I am required to write an essay about “E-Business for Hospitality Industry”. This assignment is required by my E-Business lecturer, Ms. Cynthia. In this assignment, I have to describe the major types of e-business and its applications in the hospitality industry. Besides, I have to select one of the hospitality businesses of my preference and explain how can this company increases the direct website traffic. Last but not least, I must describe the benefits of e-business and its impacts that are used across the hospitality businesses. Basically, e-business allows companies to link their internal and external processes more efficiently and effectively. (The National B2B Centre, 2016) E-business is transaction processes on the internet. These

These are the six major types of e-business. Every type of e-business has different characteristic. First and foremost, the meaning of Business-to-Business (B2B) e-business is an online transaction of goods or services conducted between organizations and online transaction selling to other business. There are few good B2B e-businesses which are Grainger, Quill, Fastenal, Alibaba and so on. Other than that, the second type is Business-to-Consumer (B2C). The meaning of Business-to-Consumer (B2C) e-business is an electronic business relationship between organizations and consumers and online business selling to the individual consumer. The example for B2C is Amazon, Lazada, Zalora, and etcetera. B2C e-business is convenient to the consumer, the consumer can purchase what they on the internet rather than purchase at the shopping mall. The example for B2C e-business in hospitality industry is Malaysia airline, JW Marriott, T.G.I Friday, Food Panda and the like. These examples are developed B2C e-business in the

The meaning of Consumer-to-Consumer (C2C) type e-commerce is electronic transactions of goods or services conducted among consumers. The example for C2C is e-Bay, Craigslists and Shopee. A large number of individual sell their service or goods in these kinds of websites. (José Fernandes, 2014) Furthermore, the fourth type is Mobile e-commerce (M-commerce). The meaning of M-commerce is mobile devices that can be used to conduct the commercial transaction such as smart phone and tablet. Usually, the majority of M-commerce is for the young generation. In addition, the fifth type is social e-commerce. Social e-commerce is a new, expanding strategy for e-commerce sites. (Visenze, 2016) Social e-commerce is an e-commerce enabled by social media and online social relationship. The website that is leading the social network and social e-commerce site is Facebook. Apart from that, the sixth type of e-business is Local e-commerce. E-commerce that is focused on engaging the consumer based on his or her current geographic location. Fave is a local e-commerce in Malaysia. Fave offers a deal to their consumer every day by using their way, the discount coupon that takes effect once enough subscribers have agreed to