Abstract: With the buzz in globalization, the world is witnessing a greater challenge in the diverse facets of business. One of the most important parameter of business growth being its stake holders are mainly attracted by the advertising strategies. Digital marketing on the other hand can be defined as an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. The concept of digital marketing has become a fashion in the companies to promote their products and services. While marketers with positive experiences would tend to believe that digital marketing works and some would disagree in rural India, but
1.0 INTRODUCTION Marketing refers to the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for society at large (American marketing association, 2013). In this sector, sales are made through distributing goods or providing services to customers or consumers. However, marketing does not only sell goods or services, but also satisfies the real demand of customers. Naturally, businesses need to target groups of consumers in the market that are related to the business’ products or services as a general pathway to achieve their desired goals in revenue. Ultimately, marketing methods are used to increase the chances of a business doing better and these methods are divided
Advertising Marketers whom need to reach large, geographically dispersed audiences, often with high frequency, use advertising to promote their business. The cost per exposure is low, although the overall costs are high. It builds brand image, and may stimulate short-term sales, but it’s a one-way communication with potential customers. Personal Selling Personal selling is very effective in building customer relations and helping the customer move from the knowledge and awareness stage to conviction and action. It’s relationship-oriented and the most expensive to use of the promotion
Everything evolves and so does consumers and their method of communicating. Traditional marketing has also evolved to keep up with times. Let's start with the product. Even though products are sold online, the product quality still plays a vital role. By providing a high-quality product, end-users will experience this and provide positive feedback leading to positive word-of-mouth about your company's
Disadvantages, as well as challenges faced, such as, perceptual issues, legal and ethical issues are highlighted as well. Furthermore, some suggestions and recommendations are given to further improve the e-Business site, such as; by adding live chats, keeping your website updated, sending thank you cards, having good photography skills and easy search engines are discussed.“Leadership in telecommunication is essential, since we are now in the age of e-Commerce” – Michael Oxley. In simple words, eBusiness is basically a company conducting business processes via the internet. E-Business involves business processes such as buying or selling goods, providing goods and services, providing customer services, processing payments and etcetera. However, there are some problems encountered in eBusiness.
Online business owners know that consumers are looking for cheaper items online. Resulting from this, the online business owners will reduce prices in order to attract buyers. Customers are able to purchase the same items they want to buy in stores at a cheaper price online. Promotional codes are also available exclusively online, which knock down the prices of some products even more. Anamika S says, “Cheap deals and better prices are available online, because products come to you direct from the manufacturer or seller without middlemen being involved” (Top 10 Benefits of Online Shopping 1).
The eCommerce business model is being embraced by more enterprises every day. This has opened the business world to more possibilities. And it is essential to have your business enabled for online transactions. There are several options and criteria to be mindful of when choosing such a solution. Now this can be a daunting task.
Many brands make use of technology and digital marketing when it comes to promoting their brand or services. In this day and age it can be said that the use of digital marketing and social media in businesses has increased dramatically as has the use of technology in today’s generation. Businesses have used this to their advantage and made their business or services easy to access via social media and internet access. Digital marketing is beneficial with in retail businesses as it allows the consumers to access the stores easier rather than physically going out and shopping at the store – they can now shop from home on certain businesses online stores such as Mr. Price has. Digital marketing is a fast way of getting the word out and can be communicated with customers in just a few seconds rather than going and handing out hard copies of flyers for example.
meaningful communication. The best part is that the harmful effects of online business don’t stop here. The most feared and talked about thing in today’s world is if online business is bankrupting the traditional mode of business. As we have already seen how dominating online business is and how there aren’t a lot of consumers left who actually go to a retailer to buy the required products. Online business by eliminating the middle man, manages to buy goods at wholesale rates and then sell them at heavy discounts.