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E-Business Analysis

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E-Business or Electronic Business is the business environment where businesses are conducted and organized electronically. It is the administration of managing and controlling the business over the Internet. It includes the buying and selling of goods and services, along with providing technical or customer support services online. The advention of the internet has transformed the way businesses are conducted all over the world. Consumers today have a lot of online channels through which they can purchase their products and services online. There are two types of E-Business:
E-commerce (Electronic Commerce) and M-Commerce (Mobile Commerce). One of the alternatives is that of e-commerce. E-commerce or Electronic Commerce can be defined as an …show more content…

As the number of Internet users continues to increase, opportunities for online shoppers continue to expand as well. Online shopping is one of the new shopping practices which have wide advantages. Online retailing has been an important channel or business model for many firms. The competition is increasing rapidly in this sector. As the online retailing market becomes increasingly competitive, online sellers have shifted their attention from inducing consumers to adopt their online channels to motivating consumers to purchase through these online channels. The customers are motivated and attracted by various characteristics and attributes of online shopping websites offered by online sellers. Marketing scholars have suggested that the values motivating consumers to engage in retail shopping includes both utilitarian and hedonic dimensions (Babin et al., 1994). Utilitarianism is a theory in normative ethics holding that the moral action is the one that maximizes utility or functionality. The utilitarian dimension is concerned with instrumental or functional value of an object/consumption (Batra & Ahtola, 1990). Utilitarian aspects of shopping experience, described as functional and task-related values. Whereas Hedonism is a school of thought that argues that pleasure is the primary or most important intrinsic good. In very simple terms, a hedonist strives to maximize net pleasure. Hedonic value reflects the value received from the multisensory, fantastic and emotive aspects of the shopping experience (Hirschman & Holbrook, 1982). Hedonic dimension of online shopping includes fun, pleasant, adventure, and

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