While the previous literature highlights that goals are central to consumer decision-making (Bettman, Luce, & Payne, 1998), this research centers on examining the mediating effects of shopping values (utilitarian and hedonic values) on shopping behavior. Kahn and Louie (1990) and Kahn and Raju (1991) have explored the effect of price
Consumers do not go to shop on physical stores in online shopping. Businessmen places pictures, information and videos and other details on internet about their products. Consumers prefer to shop online because goods placed over internet are cheaper than stores. If a consumer buys mobile phones on internet in Rs.10000/- then its price in physical stores would be 11000/-. So, online shopping is cheaper.
INTRODUCTION 1.1 INTRODUCTION TO THE ONLINE GROCERY SHOPPING INDUSTRY Growing interest by consumers to point and click their way through nearly all aspects of daily life has fueled the Internet economy to develop services and sell products online even in areas that were once the sole domain of traditional businesses, such as grocery stores and pharmacies. Businesses that sell consumer products online have been coined as “e-retailers” and as “e-grocers” in the case of online grocery retailers. Some of the reasons why an increasing number of consumers buy groceries online are common to all Internet purchases, including better prices, larger selection, convenience, and time savings. Home delivery of items purchased online is appealing to those
The multiple regression analysis demonstrated the most significant determinants of consumers’ attitudes towards online shopping. The results indicated that utilitarian orientation, convenience, price, and a wider selection influenced consumers’ attitudes towards online shopping. Therefore, e-retailers should emphasize a more user friendly function in order to provide utilitarian customers a way to find what they need efficiently. The thesis of (Delafrooz, 2009), found that the level of online shopping intention was relatively high and direction of attitude towards online shopping was positive among the postgraduate students. Moreover, it was found that utilitarian orientation and hedonic orientation, perceived benefits and demographic characteristics (gender, age, and income) were significantly and positively correlated with the attitude towards online shopping.
More and more frequent the offline marketing strategy of the company is now closely linked to their online targets. Offline marketing permits to the company to be able to segment and target more efficiently its customers. What is Online Marketing? Online media is the tool of Web/ Internet/ Online marketing (there is quite a lot of designation for it). Online marketing involves any kind of marketing activities that are conducted online.
Most of the companies have their own online shopping sites so that they can attract the customers from international arena. Online shopping has made a transaction easier than it was and online stores offer consumers benefits by providing more variety of products and services that they can choose from (Lim und Dubinsky 2002). The traditional retailers offers only the limited number of product because of the storage problem and different other factors. Thus, customers may not find different varieties as offered in online shopping sites. To overcome these problems, the electronic stores like Saturn, Media Market and Conrad have also the online sites where they can offer more products then in their outlets.
A STUDY ON CONSUMER PERCEPTION TOWARD ONLINE SHOPPING Vikash1, Vinod Kumar2 1 2(Research Scholar, Department of Commerce, Kurukshetra University, Kurukshetra, India) Abstract With the development of modern technology, people’s way of life is changing day by day. These changes have also affected the way of shopping. Online shopping is taking place instead of traditional store shopping. In present study, it has been tried to find out the people’s perception towards online shopping and to know whether consumers prefer online shopping or store shopping and why. The primary data for this research has been collected through a survey of 100 consumers of Kurukshetra by using questionnaire.
The World Wide Web has opened up new windows for businesses and has gradually grown into one of the most potent and result oriented marketing platforms. Online marketing is far from a fringe activity; these days, the world 's largest companies are putting a great deal of effort into marketing on the web. Internet marketing is nothing but promoting your products/services to the online crowd.One of the reasons that marketing online has proven to be so effective is that the internet is a highly interactive medium. There is no way to deny how profitable internet marketing can be, much more so than traditional ways of promoting your products. People have made vast amounts of money marketing online; they 've done this by learning and mastering several key techniques of selling on the net.
With the development of the times and the progress of science and technology, the online shopping has developed rapidly. The online shopping has a huge impact on traditional shopping. Both online shopping and buying goods in a store have advantages and disadvantages. It triggered a public discussion of the comparison of online shopping and buying things in store. Some people think that buying goods in a store more better than online shopping, because online shopping has many problems.
The benefits of shopping online also come with potential risks and dangers that consumers must be aware of. In the future, we can expect online stores to improve their technology tremendously, allowing for an easier and a more realistic shopping experience. In general, trend of online shopping has advanced greatly in the current years with Internet development and because of easy accessibility of the Internet use. Internet easy accessibility has driven customers to purchase online.Online retailing is the third most liked activity after use of email and the web browsing on the Internet (Andrew and Vanitha, 2004). Globally, over 627 million persons have undertaken online shopping; the biggest world online buyers include British and Germans.