Introduction Mr. Rahim is planning to start an e-Commerce grocery shop. In the case of e-Commerce grocery shop, Mr. Rahim should not worry about the restrictions that arise from having a traditional local retail store, such as running into a limited consumer base or paying excessive overhead costs. He is looking for an e-Commerce opportunity to do good business. He is planning for better customer service which will attract more customers. He believes in increasing sales than profits. He wants to make his shop one of the well-known grocery shops in Bangladesh. For this reason he is giving importance to advertising and sales promotions. I am appointed as an e-Commerce Developer for Mr. Rahim’s Grocery Shop. As a part of my job Mr. Rahim has …show more content…
Current Trends As e-Commerce is still an emerging concept in Bangladesh, many trends of e-Commerce sites follow up as time goes. Consumers are highly motivated to do online shopping due to lack of time available of shopping physically and also to avoid wastage of precious time in the dreadful traffic of Dhaka city. Facebook pages running businesses are most hyped currently. Though not every page is successful in its business due to lack of advertising. Consumers are limited to the number of fan following but as name brand evolves and the page proves itself by giving quality service, success rises. For example a facebook page called ‘Opal Fashion’ sells good quality items for mostly women such as jewellery, watches, glasses, sunglasses, western dresses, bags etc. imported from China and Thailand. The page has the payment option as Cash on Delivery or bkash payment system. Pages often give or upload pictures of potential products for interested consumers and categorize them in a ‘pre-order’ album. They take 50% of the product’s price via bkash and the other 50% after delivery of the
For the product placement, As Hockley has discontinued one of its product line, Black and Tan, shelf space in LCBO, the main retailer of Hockley might be saved. With new product introduced to the LCBO, changes of percentage of shelf space that is determined by perceived potential market share, allowed by the retailer is estimated. An annual promotion budget of $50,000 is decided by Miles and Smellie, within the budget plan Product Promotion: The efficiency of this cost should be reconsidered on the basis of considering the necessity of incurring the cost due to shareholder’s publicity power and the effectiveness of promotion when larger competitors have already dominated the
The marketing role was assigned to Marie and Tony. Marie manages the advertising/PR while Tony is a specialist search engine optimizer and webpage designer. They will do marketing in different ways to advertise to increase business of home ware stores in Brisbane called Hauzit. Such as: • Advertising • Selling • Sales Promotion • Public Relations • Promotional
In addition to the government and businesses, non profit and other civil society organisation also uses facebook to connect with their members which then enables both social values and also economic values. There are three sources of effects to be taken into consideration which creates economic impacts through marketing. The three sources are pages, targeted advertising and also referrals. 2.1 Pages. Pages grants businesses with a method to setup and improve their presence online across tablet, mobile phones and also desktop.
The study will apply various theoretical models in order to highlight the overall performance of Eataly, evaluating the factors that play an important role for the success of Eataly. Eataly is an Italian market being the largest all around the world; it offers variety of food and beverages, restaurants, retail items, bakery as well as cooling school. The study will provide an overview of Eataly, and the challenges they faced while operating within the market place. Retail industry presents relation between producers and consumers, thus, it allows the industrial firm reaching the market successfully and develop two way information transfer and services. according to Sebastiani & Montagnini (2014), among distributors, the grocery stores covers
Pricing was only done after EID quoted a high price. When EID quoted a higher price, then Moneysworth started to look for other solutions, but EID gave a counter offer, which Woody’s accepted. Apart from that, Woody and staff did not consider any other solutions for any of its activities.
Q. 2. Recent development in Technology has enabled huge global organizations to avail information easily in their premises for smooth functioning of various departments within an organization. Much of a company's success comes down to its Supply Chain Management and logistics. The development of Information Systems in SCM helps in cost reductions, customer satisfaction and productivity.
It not only caters products like clothing for both genders, but also shoes, teenagers clothing, accessories and beauty products. Clothing is the key product sold as compared to the rests of the items. In ensuring that business goes well for the company, the management engaged promotions through media advertisements and hand phone apps to let customers view their products easier online and hired people for the various positions in the organisation company example managers, store assistants and supervisors. Though each of them plays a different role, they are an important part to the
Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.
CHAPTER 1: INTRODUCTION 1.1 Background Over the past fifteen years, social media has advanced definitely both by they way we use it and how noticeable it is inside of our social culture. This advancement of social media has spilled over and impacted most businesses. Social media has taken the sports business to another level with regards to sports marketing and advertising, and brand sponsorships with different online networking channels like Twitter and Facebook. From the pros to the minors nearly every sports club, association, league and team has an official social media account on Facebook, Twitter, and Instagram.
Companies to cater to customers in the most effective manner were forming various strategies. To attract new and engage the old customers, development of mobile applications, websites, and campaigns on social networking sites are some initiatives companies are adopting. The global luxury goods market is categorized by large number of mergers and attainments, thus making it favorably consolidated in the near future. The global luxury goods market is expected to grow moderately over the
Flipkart sends callback message to its Logistic centre. 4. Courier provider picks the product for replacement from customer’s premise and delivers it to Flipkart’s facility. 5.
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
New Year 2017 - It's Time to Celebrations It is that time of the year again where everybody is excited and humbly waiting for new year’s. New year bring so much happiness and new opportunities for every individual. It is an also a time to share your happiness with everybody and party and have a get together.
While consumers can contact the companies at any time through their official websites, thanks to social media, companies are now able to contact the consumers at any time. This opportunity for communication can be advantageous for both consumers and marketers; for instance, consumers can announce their demands and grievances or marketers can get consumers’ opinions about their new products before their release into the
ABSTRACT Foodpanda, a food delivery services ranging from many different restaurants is something new and fresh in Brunei. It has received a warm welcomed in Brunei, with many customers excited to try the services through the website or mobile application. Foodpanda culture has the potential to be adapted in Brunei if the services are time saving, convenient to use and satisfying. At first, the services offered seem to be a good deal, but not anymore.