E-Commerce Grocery Shop Case Study

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Introduction Mr. Rahim is planning to start an e-Commerce grocery shop. In the case of e-Commerce grocery shop, Mr. Rahim should not worry about the restrictions that arise from having a traditional local retail store, such as running into a limited consumer base or paying excessive overhead costs. He is looking for an e-Commerce opportunity to do good business. He is planning for better customer service which will attract more customers. He believes in increasing sales than profits. He wants to make his shop one of the well-known grocery shops in Bangladesh. For this reason he is giving importance to advertising and sales promotions. I am appointed as an e-Commerce Developer for Mr. Rahim’s Grocery Shop. As a part of my job Mr. Rahim has…show more content…
Current Trends As e-Commerce is still an emerging concept in Bangladesh, many trends of e-Commerce sites follow up as time goes. Consumers are highly motivated to do online shopping due to lack of time available of shopping physically and also to avoid wastage of precious time in the dreadful traffic of Dhaka city. Facebook pages running businesses are most hyped currently. Though not every page is successful in its business due to lack of advertising. Consumers are limited to the number of fan following but as name brand evolves and the page proves itself by giving quality service, success rises. For example a facebook page called ‘Opal Fashion’ sells good quality items for mostly women such as jewellery, watches, glasses, sunglasses, western dresses, bags etc. imported from China and Thailand. The page has the payment option as Cash on Delivery or bkash payment system. Pages often give or upload pictures of potential products for interested consumers and categorize them in a ‘pre-order’ album. They take 50% of the product’s price via bkash and the other 50% after delivery of the

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