Online Retail Industry

E commerce being the new form of doing business is here to stay and the sector it affects the most is Retail. This study is conducted to see as to how online business is affecting the retail industry. The retail industry is huge; keeping this in mind the study is limited to the luxury and fashion industry in retail. The luxury sector focuses on jewellery and branded apparels to cover the fashion sector. How new online businesses like Caratlane, Myntra and Flipkart are affecting their sales and the preferences of the customers. The study aims to see the future of the retail industry as to where it is going and what changes or precautions are taken up by retailers to compete with online startups.

Before starting with the project on “The Impact

This was followed by Flipkart raising another $1 billion at an enormous valuation of $7 billion

Flipkart’s logistics arm eKart was thrown open to third party retailers

Flipkart given a notice by the Enforcement Directorate for potential violation of the FEMA norms while accepting FDI. Potential penalty is INR 1400 crore

Myntra launched their private label Roadster with mega budget campaigns that were hitherto run only for branded goods

SnapDeal acquired Doozton, a product discovery platform that enabled personalized way of listing and recommending merchandise

Amazon tied up with BPCL in Mumbai and Delhi & local grocery stores allowing customers to pick up their packages from the retail chain In&Out run by BPCL at select filling stations, and quietly expands to all categories that major retailers are present, and stocks 15 million products, 5 million more than Flipkart

Amazon tied up with Narayana Murthy through his private investment firm Catamaran Ventures, aiming to bring offline small sellers and SMBs online and take advantage of the fast growing online customer base in India

Amazon announces plans to invest $2 billion in building out the Indian

Two sets of questionnaires were prepared. The first questionnaire was to take in the view point of the consumers who now have a choice of both online and offline shopping, 70 questionnaires were given out of which 59 responded back. The second questionnaire which was for retailers was given to 30 retailers out of which 21 of them gave their valuable feedbacks. Now a detailed analysis of all the questions asked through the questionnaires is done so as to see how E-Commerce has affected retail. All the answers to all the questions have been represented by pie charts and bar graphs. Note: The total of percentage in charts may not come to 100% this could be because the respondents have not answered all the questions, disturbing the