E-Commerce In Bangladesh Case Study

Introduction:

Internet is one of the key contributors in the globalization of markets which have become one of the main sources of capital flows to emerging economies. Internet technology has adopted for various application like E-governance, E-Procurement and E-commerce. The Internet revolution has fuelled the growth of commerce market in Bangladesh. Ecommerce in Bangladesh has shown astonishing advancement especially among the travel and retail sites. E-Commerce started in Bangladesh in the late 90s. The earlier E-Commerce sites were actually gift sites targeted towards the Non-Residential-Bangladeshis (NRB) living in abroad. All the sites were based in abroad and had branches in Bangladesh. The real change came in 2009 when Bangladesh Bank allowed online payment in the country thus, officially opening up the E-Commerce sector. Another major incident of 2009 was introduction of WiMax internet in Bangladesh. It became quite popular in the country. Bangladesh Bank gave permission to buy products and services online using international credit cards this year. Buying products and services from abroad using credit card is an important aspect of E-Commerce. Compared to other countries, Bangladesh is a late entrant in E-Commerce. Yet, this sector observed tremendous growth within a short time. E-Commerce can be the next

When consumers become satisfied with services or the products of an e-retailer the level of trust increases significantly and they continues transactions. But it is more challenging to become trustworthy to the new visitors to the websites. It’s an encounter point to build a sense of trust to the consumers’ mind. Until they have a certain level of trustworthiness to the e-retailer they won’t go for any transaction. Thus, there will be no chance to serve the customer with promised quality. So it is more important to build the trust at the first encounter prior to giving good