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The Importance Of E-Commerce In China

1318 Words6 Pages

In China, there are not many large e-commerce wine distributors such as Jiuxian.com, WIneNice.com, Yemywine.com, Winekee.com, Wine9.com, and so on. The commercial site is selling different kinds of wines ranging from imported wine to domestic wine, form premier wine to entry level wine.In resent year, China’s e-commerce had a fast development in wine industry. Jiuxian, a large wine e-commerce alcohol retailer, recently secured more than 50 million euro investment. Hao Hongfeng, the president of Jiuxian, once said that they aimed to have distribution centers in very capital of province in the next few years, they are looking for increased penetration in second and third line cities. Mobile internet in China has rapidly rose since 2010. VINEXPO …show more content…

During holiday season like national day and work day, the sales account for about 50% of annual sales in supermarkets. Present boxes are very popular during these festival holidays. The top10 cities in the mainland are estimated to attribute morn than 70% of imported wine sales by volume and 60% of domestic wine. Wedding market is becoming more and more important about 50 billion euros market share. At the end of year, many retailers make special promotion during the wine fair. Every 11th November is the happy shopping time for Chinese people, almost every companies put 50% discount or even more in the Internet, for instance, yesmywine.com got more than 15 million turnover during this day, that just one small part of huge iceberg of “double 11”.
2.3.3 Ningxia wineries distribution channels:
Ningxia wineries distribute their wine mainly in three ways:
1) Restaurants and other entertainment places
2) Supermarkets and private wine shop
3) Their own wine agents in the Ningxia or in the big …show more content…

In the late decade, foreign companies were allowed to use their own traditional distribution channels. However, there are still some regulations that are controlled by the Chinese government. The Chinese Light Industry Association and the Tobacco & Alcohol Monopoly Bureau take charge of retail licenses. These people keep the door to local wine consuming markets, this is totally different from western well-sophisticated market. In addition, wine is not like beer which could be controlled by a giant company, they don’t have power to negotiate with local distributors. This issue might bring more difficulties both for the development of wine importers and the local wine distributors. In the next following years, this issue might not be totally

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