E-Commerce: The Impact Of Technology In The Business Industry
Technology has helped transform our lives. Through e-commerce, businesses are connected and can send information across the globe almost instantaneously. The same is true of everyday people and consumers. As technology evolves, it is also becoming more affordable. Innovation and affordability are two major factors in this technological evolution. We are always connected and becoming more comfortable with using technology for things we used to be nervous about. I remember when online shopping first started being accepted. I was one of those hold outs that would not buy things online. I don’t remember how long I held out; however, it was years. Regardless, once I made a few purchases with Amazon and EBay, I became more comfortable with the concept, and I am not alone. These trends will only continue. New technology is introduced, get tested by early adopters, the costs go down, and acceptance grows. As this process has been going on for some time, we are now at a moment in time when online shopping continues to become more and more significant; however, as technology changes the way we live, adjustments must be made by businesses so they do not become outdated.
Brick and mortar retailers, and the manufacturers that sell their products at these retailers, have been affected by technological advancement; hence, they must adjust their strategies to work in the market we see today and plan for the one of the future. According to the text of our case, “As the fragmented television
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