1.0 Introduction
1.1 Background
Evolution of technology has profoundly changed the way of consumer buy products and services. “Consumer behavior is the study of an individuals, groups or organization and the process that been used to select, secure and dispose of products, services, experiences or ideas to satisfy needs and the impacts that the processes have on the consumer and society.” (Kuester, 2012).
According to Comscore, the report found stated that low cost airline website have experienced a strong growth visitation from consumer who are continue to search for the best travel deals online. The concept of e-ticketing was first been initiated by Air Asia in 2001 and subsequently be followed by Malaysia Airline in 2005. Airline’s company
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E- Ticketing combines an issue and delivery of ticket into every single operation (www.expresstravelandtourism.com ,2003). The new model of e- ticketing allows authorizes of travel agent to transmit the ticketing information directly to an airline’s database that help the passenger be able to check-in and board the flight without showing a paper ticket. E- Ticketing is become new way of issuing and delivering tickets that become prevalent and been employed by many of airline company in order to reduce cost that goes to the printing tickets. According to (Field, 2004) stated that the in North America there are reported of cost-saving is the main factor that drive the major of airlines company to issue tickets …show more content…
Davis (1993, 1989). According to Dalbhokar (1996) and Ventakesh (2000) there are linked of usefulness which is to “ease of use” where to determine consumer behavior on online shopping and e-ticketing. ease of use terms been influence by usefulness it is because of the technology changes that make everything is easy to use and continued make technology become usefully to people
Kare-Silver (2001) has discovered there are convenience at heart of fundamentally which is can drives demand for the internet which is similar with the research been done by (Wolfbinger and Gilly, 2001) founded that the most important element that attributes of online shopping to consumer are accessibility and convenience. Consumers nowadays have higher intention to shop online because it helps them to save time and
On 7/4/2017 at 2335 hours, Taylor James will be given a 22 hour lock down for violating R-C2-14 for disorderly conduct. Taylor was asked to step out of cell #5 in Booking. I advised Taylor I was walking him back to his unit. Taylor said he wanted to use the phone. I told him he couldn 't until he was processed for his new charge.
The Photos in “A Pair of Tickets” The short story “A Pair of Tickets” which was written by Amy Tan, describes an impressive trip experience of Jingmei Woo. She is an American-Chinese and her mother has passed away several months ago. The turning point in her life is someone has found her twins sisters, who were abandoned by her mother in the war period.
Case Analysis #1 – “Southwest Airlines: Is It Still the King of Cheap Flights” 1. Answer the questions at the end of the case. 1. Airline customers can be segmented in a variety of ways. Two of these include by purpose of travel and their destinations.
This part is very important because every that airline, who is connected to our system would be shown on our website and we must have access to those airlines’ database, because database is very important in our case, we must have all the information about that airline. Because when a client will ask about information of a specific flight and if we have access to that database, only in this case we would be able to inform the client. Ticket Reservation This module will allow the client to search of a specific flight, choose flight, details, confirmations, cancellations etc.
The application will also provide customers to streamline the shipping process with real-time tracking capabilities. Shipments can be managed more effectively which is an important advantage to the consumer. A paperless invoice system will be established to allow customers to create electronic transmissions. This system will enhance the process of international shipping. The
When someone first walks into a Quiktrip, the workers can really affect how their experience can go. The workers’ three two jobs are daily assisted work tasks(D.A.W.) and customer service. Quiktrippers can be put into four distinct categories: the 100% best for Quiktrip, the customer pleaser, the D.A.W. maniac, and the slacker. They can be looked at based on their work ethic, customer satisfaction, and their D.A.W. completion. Looking at the 100% best for Quiktrip employee, they are the employee that would receive employee of the month if that was a thing.
Sometimes Air Asia also issues free tickets, offers free seats or super low price ticket during the non-peak season and
bargaining power of buyers in the industry is high due strong as low switching costs and plethora of options in the market. Now, e-ticketing has improved the chance and flexibility to search for different airlines companies leading to down word cost pulls and upward services push. Furthermore, it eases of switching between different airlines companies. Therefore, for airlines they need to keep customers in the fold by providing air miles system to gain customers' attention and retain them.
Social Growing competition and capacity amongst airlines, lower air fares and more relaxed travel restrictions in many regions have made international travel a viable option for an increasing number of people coming to
1.0 Introduction to Strategic Management Strategic management practices the formation; achievement and reaching the major objectives executed by the management of the company, by considering the capital and a task of the internal and external environments in which the company wishes to compete. 1.1 Introduction to Singapore Airlines Singapore Airlines (SIA) is established in year 1972 with remarkable performance among its competitors in the industry throughout its 35-year-long history till date (Heracleous & Wirtz, 2009). According to Singapore Airlines (2014), SIA is one of the youngest aircraft fleets worldwide to destinations crossing a network of more six continents, with its iconic Singapore Girl providing excellent standard of service to customers. Throughout the years of operations, SIA has an impressive ever-growing list of industry 's leading innovations such as offering free headsets along with a choice of meals and drinks in Economy Class in the 1970s, followed by introducing satellite based in-flight telephones in year 1991, involving an ample panel of renowned chefs, the International Culinary Panel, to provide lush in-flight meals in year 1998, developing audio and video on demand (AVOD) capabilities on KrisWorld in year 2001, and lastly flying the airbus of A380 from Singapore to Sydney on 25 October 2007 (Singapore Airlines, 2014).
Causes According to Amin & Noor (2013), the E-consumers generally refer to the purchaser of goods and services over electronic systems such as Internet and other computer networks. This new group of consumers is increasing in number over the years as on-line shopping become a trend and manifestation of modern life style. Based from the Paynter & Lim (2001), E-commerce would provide consumers with benefits such as interactive communications, fast delivery, and more customization that would only be available for consumers through online shopping. Product information in the Internet is more compact and it ranges from various sites.
Since the beginning of the 1990’s, e-commerce has radically changed consumer behaviour by introducing new retail channels (Ngai and Gunasekaran, 2007). Serious attempts to trade online started to emerge in the mid-1990s wheninnovative, technically savvy companies responded to the opportunities and challenges posed by the internet, to develop sophisticated web sites to serve customers, in their homes (Rayport and Sviokla, 1994). The present retail environment is characterised by new, store and non- store, retailing formats, a wide range of new products, use of new information and communication technologies and consequently, the changing customer needs. Moreover, the dynamic lifestyle conditions of consumers has resulted a change in their personal environment that contributes to a profound change in customer behaviour (Schröder and Zaharia, 2008). Retailing in the 21st century means doing business with customers on their terms (Mathwicket al., 2002).
The most valuable reason for the popularity of online shopping among the people is its high convenience. First of all, online shopping allows the customers to buy products at any time that is convenient for them. While traditional brick-and-mortar selling businesses tend to work during specific time periods, online shopping is accessible at any time. An immense benefit of online shopping is that it is available 24/7. As a result, the customers do not need to think that they will not manage to buy something since the shop is already closed.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.