In the 21st century, the rapid developments of information and communication technologies are of widespread interest and the increase in information of exchange have brought new drives and innovative ideas to the whole society. With the introduction of new achievements in information and communication technologies, trading activities through electronic media have become possible. The internet has altered the world fundamentally. An example of electronic commerce is the emerging market Alibaba Group; a Chinese electronic commerce company that provides consumer to consumer (C2C), business to consumer (B2C) and business to business (B2B) sales services via web portals. The key person of this large corporation is Jack Ma.
Effect of E-business and on firm’s Supply Chain Introduction E-business is computing and communication through internet which has enabled a business to execute front end backend processes of a business. In today’s scenario it has become a key enabler to drive the supply chain integration. Business can use internet to • Gain global visibility across their extended network of trading partners • Help them respond quickly to a range of variables from customer demand to shortages of resources. By adopting e-business methods in the supply chain pattern we can achieve goals of reduced cost increased flexibility, faster response times more efficiently and effectively. In the past decade, electronic business has increased demand and attention from
With the industrialization and modernization, information technology has been growing strongly, which is a great leap forward for Vietnamese science, contributing to the success of innovation in general and economic thinking renovation process in particular. It can be said that its great impact on the economy is marketing activities in many aspects. The evolution of the Internet has changed the consumer’s habits. In addition to the traditional media such as television, newspapers, online marketing has been developing, bringing high efficiency for businesses. The Internet has become a revolution in the information society, Internet applications are increasingly explored in activities catering to the needs of people, from the study, leisure to shopping, management activities, promotion, product launch and brand awareness maintenance.
Therefore, it is extremely important to be in touch with the latest technological trends and have the knowledge required to effectively respond to the challenges of global competition. Internet technology provides high-quality and efficient operations in all economic sectors, including the tourism industry. The Internet has become a support to more complex and critical functions in tourism industry and it contributed to its significant innovation. Due to the appearance of the Internet, information of tourism is easily accessible, connecting all the travellers to the tourism suppliers creating an important marketing and communication channel. For instance, marketers of the tourism industry would make use of the Internet for engaging customers, creating innovation and providing cost effective based marketing
LITERATURE REVIEW There are so many ongoing structural changes, domain specific requirements, achievements and challenges in the field of Travel and Tourism as discussed in the paper Intelligent Systems in Travel and Tourism by Hannes Werthner. (Werthner, n.d.)This paper overviews about the industry in the Artificial Intelligence and e-Commerce point of view. It describes the production and distribution based on cooperation where we meet supply and demand as the two major parties in the transactions of this information oriented tourism industry. Hannes talks about a New Business Landscape where he finds Web as a way of changing consumer behavior, reaching the new market. (Werthner, 2001)Four strategies are mentioned for the design and production of new products with a range
2.2 Social Media – definitions and role in tourism Web 2.0 applications are also knows as Social Media. Social media are concerned as mass collaboration tools which enrich the role of the internet users since they allow them to actively participate and collaborate in real time for the production, consumption and distribution of the information and the knowledge (content) of the internet. Social media technologies include blogs, τα social networks, podcasts, mash-ups, etc. Social media have some characteristics in common, such as : ➢ Participation. Social media are built on the concept of participation encouraging people to contribute and provide feedback.
The reasons for this are related to the quantity and dissemination of information provided on the Internet and the wide public access, high levels of competition and the entry of new players with a lot of websites, supported by efficient transaction services. Clayton and Criscuolo (2002) claim that the technology accompanied by a modern information society , especially through the Internet , has caused four key changes in terms of the ways in which business operates today. These changes, which are applied widely in the tourism sector, are: 1. The ability to turn ideas into marketable innovations for a wide range of customers, with reduced costs in terms of searching process, as well as the costs of access to new markets 2. Increasing the speed for trading and promoting new product offerings via the Internet.
The studies of (Law, R., Qi, S., & Buhalis, D.2010; Zhang,L., 2015) revealed that both tourists and tourism organization harbor the same idea that the internet is a platform for buying and selling of tourism products that stimulates promotion to target audience. The significance of tourists’ behavior is becoming more focus on tourism service providers around the world (Choi, M. J., 2015a; Choi, M. J., Heo, C. Y., & Law, R, 2015b) at various tourism destination. In recent times, tourism organizations have become aware of the importance of creating value for tourists’ experiences (Datzira-Masip,et. al., 2014; Wang Y. C. and Pizam,A. 2011; Phau, I., et al., 2010).
Online booking portal driving growth for travel agencies What benefit online travel agents are getting by adopting travel technology? Technology, whether we like it or not has changed the way our world works and how we travel and make our travel bookings online. Things are now a lot more convenient and easier for ardent travelers to book their customized trips, vacations and in the same way it is easier for travel agents to serve their customers in a more structured manner, reaching out to more audience and incrementing revenues. When it comes to travel, technology has played a very important role technology dominates your day to day travelling experiences its amazing that with the click of a button, you can have a car to pick you up at your doorstep. There is a lot more to the travelling stories.
Today the most significant change that the internet has brought about is in sharing of information and ideas with each other which are more available in the society, in the field of communication, socialize with existing and make new ones, banking system, and paying for things from our own home. So mainly, the internet is playing a great role in the ordinary people of our country. Even then it has