EDENS Hospice And Palliative Care Case Analysis

EDENS Hospice and Palliative Care is a hospice provider with two locations in West Palm Beach, Florida providing comfort to patients facing terminal illness during the last phase of their lives. It is the organizations goal to reduce anxiety and offer spiritual and emotional support to patients and their families when medical treatments are no longer effective.

The West Palm Beach economy grew 8 percent last year, providing a solid environment for EDENS Hospice and Palliative Care's growth. The company grossed $1,200,000 in sales in 2016. We have one new competitor in the neighborhood, and through discussions with customers it was revealed that EDENS has the upper hand in the market. Within the next year, we plan to spend $200,000 on facility

The first of which is ensuring responsible growth by making sure that payroll and operating expenses do not exceed revenue, as this could become a significant issue if there are hiccups in the economic climate. Talent acquisition and retention is also another problem that EDENS currently faces. However, with a more streamlined approach to hiring this problem could easily be solved. Another internal problem that EDENS faces is high marketing costs that are needed to develop and maintain brand visibility. While there is no immediate competition, the possibility for one to arise is fairly great. Therefore, to ensure that EDENS become a trusted household name in the hospice care industry; it is essential that the brand be established. However, that needs to be done in such manner that does not deplete allocated funds and tap into

The company’s short-range objective is to very quickly achieve measurable market penetration and maintain spending at a specific level representing a percentage of revenue. One long-range objective is to achieve double-digit growth rate for the next three to five years.

EDENS Hospice and Palliative Care has decided to continue to offer their current services and expand into medical equipment supply because there continues to be a growing market for these services regardless of what seems to be occurring in the economy.

Death is inevitable unfortunately, and that makes future growth and patient volume for the future secure. With expansion into medical equipment supply there will be an anticipated increase in revenue growth and market share thereby and increase in overall profit.

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