ERG Theory Of Motivation

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2.3.2) ERG Theory of Motivation

In the year 1969 Clayton P. Alderfer identified three components of motivation by abbreviating Maslow’s Five Hierarchical Needs. He came up with a critical concept where, he showed that individuals are motivated to move upwards in the form of Satisfaction Progression as well as similarly, individuals may reverse and move downwards to increase the satisfaction of a lower- level needs again. This formed a new model of Frustration- Regression aspect of ERG Theory. He categorized three human needs such as,
• Existence Needs - This includes all Physiological and Safety Needs in first two levels.
• Relatedness Needs - This level contains the Social and External Esteem Needs and it is a combination of Maslow’s Belongings and Esteem Needs.
• Growth Needs - This is a blend of Internal Esteem and Self-Actualization Need. (K.N.Dimuthu Chathuranga, 2015)

Both these theoretical knowledge provides tools for employer and the Top Level of Management to recognize that people are different and motivates also should form according the level they are located in. In the other hand with related to Motivational Theories, Top Levels should motivate their employees by providing proper paths to fulfill various needs and they should satisfy these simultaneously (Patty Mulder, 2014).

It suggest that some individuals focus work, mainly to earn money and they are motivated with Existence Needs. Some others are purposely away from others or so much attached to

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