Eat Bulaga Film Analysis
Filipinos, over the last century, have been exposed to several types of mass media. This is most prominent in the form of radio or television. This is present as well in print advertisements or even as social media. One of the explosions in recent Philippine pop culture is Eat Bulaga’s “KalyeSerye” due to the unexpected formation of a love team. Although the segment is very popular today, I wonder if it would have been extremely popular as well if it had different circumstances of audience and time.
Eat Bulaga is known as the longest running Philippine noontime show. It has been through different cultural changes from the late 1970s until today. It seems as if producers are able to follow the trends timely since they never had the highest ratings. The formation of the “Kalyeserye” segment sets a different tone, creating a new path for Philippine TV. This segment features Yaya Dub, after the discovery of an off-screen crush on one of the show’s hosts, Alden. However, they fail to interact in person due to “unforeseen” circumstances together with antics of Lola Nidora and other supporting characters. To compensate, they would communicate via video chat. As her name suggests, Yaya
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We have been force-fed cliched shows over the years with repeated themes and slightly tweaked stories. “Kalyeserye” is a game changer, placing audience involvement as well as their ability to relate to the characters as key points. This show is successful at present. However, the main fuel is the promotions only possible through social media, which was not as prevalent as early as ten years ago. The hose needed to supply good thoughts out of Filipinos because of their poor surroundings have finally come in the form of the segment although it could have come earlier with different motifs and themes. Therefore, it is highly plausible that it would also be popular had it been released
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