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Ebay Case Study

1367 Words6 Pages

eBay Inc. – World’s Market Place eBay Inc. , an American multinational company, founded by Pierre Omidyar on September 3, 1995. It evolved as great success story after the dot-com bubble. The company manages a shopping portal in which the business is done through online auctions. A large variety of goods and services are sold and brought all over the world. It is a platform where the world goes to shop, sell and give. Currently it has 25 Million Sellers, 800 Million Live Listings and 157 Million Active Buyers. It has Buyers in 190 countries and sells top 10 Global Retail Brands. Some of the products include eBayClassifieds, electronic commerce, Gumtree, Kijiji online auction hosting,iBazar, GittiGidiyor.
Mission: To become world’s favourite …show more content…

Slogans: “World’s Online Market Place”, “Connecting buyers and sellers globally”, “Buy it, sell it, love it”, “When it’s on your mind, it’s on eBay”.
Timeline:
1995-1997
• Auction Web is born.
• First sale - Laser pointer for $14.83
• Jeff Skoll became the first president
• Sold one Million items with a Total merchandise value of $7.2 Million .
• Auctionweb was renamed as ebay- september, 1997
1997-2000
• Launch of 'My eBay"
• Acquired JumpInc and its person-to-person online trading site, Up4Sale
• Listed on NASDAQ under the symbol "EBAY"
• Global Expansion. Launched its website in Germany, Australia and U.K.
• Launch of eBay Motors- Online automotive market place
2000-2002
• Start of eBay University
• Bought Half.com, enabling the easy selling of movies, music , books and online games
• Launched "Buy It Now"- allowing users to buy an item instantly at a fixed price
• Launch of "eBay Stores"- allowing people to have their own customised business
• PayPal acquisiton in July 2002
2002-2005
• Launch of "Dream Big, Save Big" campaign to support small business buying
• Acquired Rent.com, website for rental housing and Gumetree, leading classified listing site and …show more content…

Later on the warm embrace began to smother. The main reason for this is the difference in the growth of the two firms. Paypal was growing at 20% a rate that is almost twice that as of eBay. So Paypal had the opportunity to fetch more customers outside eBay, but being a subsidiary it was not able to tie up with some of its potential customers. The fact that more than 70% of Paypal’s revenues come from outside eBay. This strenghtens the fact that Paypal was losing on potential customers. For instance it can have a tie up with Amazon which is showing significant performance. Since Amazon is a competitor of eBay , this will be possible only if it comes out of the clutches of

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