(2010) found that work attitude of employees has a positive impact on job satisfaction, which would lead to improved moral and performance in the workplace. Yukl (2010) emphasise that transformational leadership behaviours have motivational effects on employees or team members. According to Yukl (2010), effective leadership style influence team members or employees in three key ways; by influencing employees or
A satisfied customer is likely to come back for repeated or further service. Hence, customer loyalty largely depends on the extent of customer satisfaction the provider is able to provide the customer in each service encounter. Exceeding customer expectations brings customer delight. Satisfying or delighting the customer in the service exchange is the key mantra to marketing success which is now identified and taken with due importance in modern day business marketing. A customer retained is a business success.
CRM is viewed as the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. The aim of CRM is to build long-term, mutually satisfying relations with customers in order to earn and retain business by delivering high quality products and services at reasonable prices over the time. In other words, instead of trying to maximize profits from each and every transaction, CRM focuses on maximizing profits over the lifetime value of the customer by creating and maintaining relationships. Benefits of
To summarize the case study in my own words are that the use of customer relationship management within the Dow Corning’s sales and marketing group to provide excellent customer service while recording valuable information about their customers to gain an understanding of their customer 's needs, wants and to provide new ways to better serve their customer base. It is important that business and organizations look for technological ways to improve the sales process and to use new technology to input, retrieve, and view critical lead customer information that will increase sales and provide excellent customer service to their customers they serve. Reference: O’Brien, J. A., & Marakas, G. M. (2011). Management
A well-designed organisation structure provides an appropriate platform for company growth in long term. Productivity will be improved as employees can focus their time and attention on productive tasks. Positive workplace culture encourages more new workers to join the company and helps in retaining talents. 2.3 Operation improvements The inputs, conversion processes and outputs at OB10 are inefficient and need improvement. By having proper human resource planning and organisational structure as the foundation, OB10 can proceed with its operation improvement plan.
If an organization implements internal marketing then the organization is upgrading job satisfaction for employees which will lead definitely to enhancing the performance of the organization this is the result of a lot of researches (Tansuhaj et al. 1991; Rafiq& Ahmed, 2000; Conduit and Mavondo, 2001). An empirical study conducted on the impact of internal marketing factors on job satisfaction at commercial bank of revealed that the motivation factors, training programs, internal communication and selection and placement ,performance management system have highest influence on job satisfaction and motivation (as cited by Rajyalakshmi and Kameswari (2012)).In a study by Al-Borie (2012) to examine the impact of internal marketing on job satisfaction and organizational commitment of the teaching hospitals in Kingdom of Saudi Arabia. The independent variables are internal marketing factors was represented by these variables namely selection and appointment, training and development, organizational support, incentives and motivation, and retention policy, The research's findings showed that internal marketing had a positive effect on Saudi teaching hospitals physicians' job satisfaction, and organizational commitment. Internal marketing has a positive effect on the job satisfaction of hospital staff in Northern Greece.
The broad overview should be derived from the company’s mission and vision. • Translate the organisational objectives to the employees. Drucker as cited in investopedia used the acronym SMART (Specific, Measurable, Acceptable, and Realistic, Time bound) to express the concept. • Stimulate the participation of employees in setting objectives. This improves employee motivation since they have greater empowerment.
Organization effectiveness means that which formulates independent business identity for some specific purpose by composition of people is commonly known as organization and getting desired and satisfactory outcome with in defined available resources is treated as effectiveness. Organization effectiveness is how an organization in accomplishing the task and result the organization aims to generate with efficiency. Muhammad (2011) to increase effectual job management than employee motivation is one of the policies which help employee to work in manner among all employees in organizations (Shadare 2009) .RUTHERFORD (1990) repotted that motivation formulates an organization more successful formulated the motivation technique because employee are constantly looking for improved and better practices to do a efficient work. so it is more
This in turn would assist the organisations to comprehend the requirements of the customers’ expectations from the organisations. Therefore, it can also be stated that mass media helps in developing an excellent communication with the customers. According to La Rocca et al. (2015:170) stated that by communicating well with the customers assist the organisations to understand the expectation of their customers. The proper means of communication enable the companies to enhance their sales level thereby increasing the profit margin as well.