Ebola Crisis Case Study

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Crisis communication is an important aspect of any organization or country. Crisis such as Ebola creates scare and panic to many countries. Although Singapore has enacted stringent measures to combat crisis, it still lags behind when compared to countries like US. Even though, there is no incident of Ebola outbreak in Singapore, the country should put appropriate measures in place in readiness for any potential outbreak of such faux pas crisis. An outbreak like Ebola needs the efforts of both the government and its potential stakeholders. Crisis, unlike other problems, is unpredictable, can suddenly affect the stakeholders that were not recognized before, and can cause damage to governments’ reputation and trusts from their citizens. All these…show more content…
The MOH should be active in order to continually monitor any signs of Ebola outbreak. Like US, Singapore should isolate any suspected patient and implement quarantine in case of any detection. The outbreak of diseases like Ebola needs a country to have an adequate human resource in place in order to effectively handle it. In managing such crisis, the Singapore government should educate the public and train enough staff. Other countries such as US and other European countries have ensured that the public has adequate knowledge on how to effectively handle crisis (Weick, Sutcliffe, & Obstfeld,…show more content…
Pre-crisis steps include; anticipation of the crisis, identification of crisis communication team, identify and train spokesperson, establishment of notification and monitoring of the systems, identification and knowing your stakeholders, and developing holding statements. Post-crisis steps include; assessing crisis situation, finalize and adopt key messages, and perform post-crisis analysis (Moynihan, 2008). Choosing the most appropriate spokesperson is perhaps a crucial aspect in the crisis planning. The Singapore government’s spokesmen have for many instances failed on their duty to deliver timely and accurate information needed by the public. For instance, the Exxon’s oil spill drew a lot of criticism from the government due to lack of effective visible leadership. The extended delay of the Rawl’s presence at the Valdez gave a clear impression that the Exxon was not concerned about the crisis (Benoit, 1995). Crisis communication requires timely feedback about the situation on the ground. The Singapore government should, therefore, put measures on the ground to ensure it communicates timely and honestly to the real situation on the ground during an outbreak of the

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