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Flower Shop Essay

1184 Words5 Pages

Introduction

Flowers have incredible diversity which probably is the most distinctive feature for the identification of plants. They have been a constant presence in society which symbolise beauty and love. Besides beauty, flowers have many medicinal properties and are used in many cuisines and events. However, we are targeting traditional flowers sold in florist shops. As mentioned in EDBP CA2, our company is a floral business that is not a typical retail shop which only focuses on just selling bouquet flowers but also specializes in selling fruit baskets, gift hampers, event flower and sympathy expressions. The florist business also covers wedding location decoration set up and wedding car decoration.

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Design Thinking Steps

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For real flowers and preserved flowers, they are definitely authentic and it is an appropriate gift for a sincere gesture to show love and romance but it lasts for that moment. within 3-5 days (real flowers) and 1-3 years (preserved flowers’ shelf life) these flowers wilt and wither. Real flowers can last longer if they keep it in a jar of water. However, it limits the potential of it being a decor as it can only be placed on flat surfaces.

To combat this problem, we design the Everlast series to be sustainable throughout by incorporating dried plants and carefully crafted flower patterns that are made of paper or silk. Withering flowers will no longer be a problem to recipients and it can be placed anywhere.

Plastic flowers on the other hand are not appropriate gifts. The thought of receiving plastic flowers are generally frowned upon society and sinee they are mass-produced, the designs are limited and less appealing.

While the Everlast series incorporate natural and man-made materials, we balance the elements to create flowers that are accepted to the

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