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Eco Friendly Plantation Berhad Case Study

1104 Words5 Pages

Company information Eco Friendly Plantation Berhad is an industrial producer of sustainable palm oil in Selangor, Malaysia for almost 15 years. Eco Friendly Plantation Berhad has more than 30,000 hectares of planted oil palm plantations. Eco Friendly Plantation Berhad has 2000 employees. Eco Friendly Plantation Berhad is completely vertically coordinated, producing its own seed and planting, cultivating and harvesting its own land and processing and refining palm oil. Eco Friendly Plantation Berhad also uses the refining process by-product to make soap, cosmetic and detergent. Hydrogenated Palm Kernel Oil (HPKO), Oleochemicals, and Palm Fatty Acid Distillate (PFAD) are the by-products of palm oil refining which use to produce soap cosmetic and detergent. The reasons Eco Friendly plantation Berhad decide to go international are First-mover Advantage and potential for growth. The first-mover advantage is the strategy where the company become the first to enter a market and gaining all the benefits of being first. For example you will be able to monopoly the market for a period of time before others enter the market. When the company go international it also helps the company to growth. This is …show more content…

Netto is owned by Dansk Supermarked Group. Joint Venture is a business arrangement in which two or more parties reach agreement to pool their capitals for the purpose of accomplishing a particular task. This task can be a new project or any other business activity. In a joint venture (JV), each of the participants is responsible for profits, losses and costs associated with it. However, the venture is its own entity, separate and apart from the participants ' other business interests. The purpose of the Joint Venture is to market the company palm oil by-product which is soap, cosmetic and detergent in the

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