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Essay On Eco Labeling

1327 Words6 Pages

1.1 Background of Study
Worldwide environmental issues has becoming an issues to the public and this had caused the increased of awareness and concern towards ecology. Various global ecological issues are threatening the environmental sustainability, among them are global warming, urban air pollution, and loss of biodiversity. McLamb (2011) proposed that main reason that constitute to these environmental damages are industrial production processes. Component of chemicals and biological compounds released during industrial process can harm and damage the nature.
This has caused today’s consumers started to aware that their purchasing behavior actually can contribute to the future of environment. Sensitivity of consumers towards these issues of global climate had been increase staggeringly. They are looking for a change for the well-being of the future generations. Consumer behavior are changing, unlike the past, currently they search throughout the information of the product they are purchasing, only purchase product which meet ecology criteria, including its production process. Therefore, eco- labelled products are getting popular among these generations who are conscious to environmental …show more content…

An eco-label deliver a message to consumer that the product are having a certain benefits in terms of ecology, for example, paper product that are recyclable or with toxic-free cleaning agents. All the home appliances in Malaysia that passed the standard of SIRIM (Standards and Industrial Research Institute of Malaysia) are certified with SIRIM Eco-Label and these home appliances are positioned as an environmentally friendly product. As the current market are getting increasingly environmentally-conscious, this SIRIM Eco-Labelling mark constructed a product and market advantages over similar product who doesn’t have an

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