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The Importance Of Social Values In Today's Society

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The only constant of today's society are changes. The society modifies faster and faster and even more complex. At the same time it modifies the social values it is based on. Today’s society marks individualism and a wide choice among various possibilities the market offers. Power by Bagon et al. (2006) acquires the one who has the knowledge and not only the information.

Financial education and connected competencies of individuals are becoming more and more important because of the dynamic, fast developing, globally connected and complex financial markets and common requirements. The financial needs of individuals are becoming more and more complicated and pretentious. Only they can with the appropriate knowledge in the field of finances, pension schemes and taxes improve their understanding in financial products, service and concepts and develop skills they need for improving the financial literacy, their decisions, protection and ethical acting. …show more content…

The responsibility for financial decisions and the safety in the future are transmitted from the country and employer to the individual who consecutively takes the risk linked with decisions (National programme, 2010). The extent of information that individuals have to receive and evaluate is larger and larger. In the field of finance and tax system, is this especially recognizable, because of a more extensive width and its complexity.

Also the economic behavior of individuals is like other forms of human behaviour a complex phenomenon with important individual and social, economic and cultural implication. The field of economic behavior of consumers or so to say their financial practice has in the light of global economic crises circumstances encouraged especially much interest (Kumelj,

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