Disparity In China

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China holds a considerable advantage on its main rivals on the world economic scene today: 70 % of the population is of active age (15-59 years), against 65 % in Brazil, 62 % in India, 60 % in the Western Europe or in North America, and 54 % in Japan. There are an exceptionally low proportion of economically dependent people in China. This " demographic bonus " contributes to stimulate the economic growth, but it will not last. From 2050, China will count 220 million people of active age at least than at the moment. The reduction in the fertility and the extension of the duration of the life do not stop upsetting the structure by age of the Chinese population. We shall see just after the various behaviours of the Chinese consumers, their…show more content…
Today and since the 80s, these zones know two-digit growth rates. But if the work is better supervised, the existing standards are again little applied. The FIDH encouraging intervened evolutions these last years concerning the protection of the rights of the workers in China, but underlines a number of concerns as for the conditions, which prevail in factories. The legal framework gradually improved since the 1990s, coming to regulate the duration of the work, the contracts of employment or still the Social Security to which are entitled from now on right the workers. Low incomes, which contributed to make of China " the factory of the world " at the end of the 20th century, substantially increased. Workers' new generation in China is acting to defend its rights. The multinational companies have to respect and require from their suppliers the respect for the Chinese labour law, the right of the workers to elect freely their representatives, and the right for the collective bargaining ", declared Dongfang, Executive director of China labour…show more content…
It results from it a very big 'conformity' of the Chinese consumer with the standards and with the rules of the group to which it is up. So, the advertising communication in China stages frequently groups rather than individuals. Today, the generation of the only child is willing to live, better to live and spending in education, luxury items, and consumer goods for example, especially in big cities. The consumption is often ostentatious as shown by the explosion of the number of luxury cars in People's Republic of China, because the Chinese have a necessity of social gratitude and membership in a group. Mainly because of the need for conformity with regard to the reference group, it seems that rare are the individuals ready to run the social risk compared with their reference group to be 'innovative'. On the other hand, once the product adopted by the reference group, the craze is extremely fast, and bigger

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