Swot Analysis Of Gilt

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1.
i. Economic Conditions
They sell high-quality smoothies drink and snack, which many consumers consider being discretionary items. During economic downturns, fewer customers may shop in their stores, and those who do shop may limit the amount of their purchases, all of which may lead to lower sales, higher markdowns, and increased marketing and promotional spending in response to lower demand. Deterioration of economic conditions and consumer confidence may also adversely affect their credit customers’ payment patterns and delinquency rates, increasing their bad debt expense. Some macroeconomic indicators suggest that a modest economic recovery has begun; however, key factors such as employment levels, consumer credit, and housing …show more content…

This can be around any elements of the enterprise such as the fundamental design of the format of the store or a part of the store such as checkout counters, merchandise fixtures, layout or overall dimensions, or size of the store.

Time Reconfiguring: A retailer can also reframe its business in terms of the time it performs certain activities and offers service. With a bricks-and-mortar store, it would be extremely difficult to change out the merchandise every day. But at Gilt every day when you arrive at their website, it is a new and exciting day with new merchandise and one-day sales also called flash sales. Gilt began by offering women’s health consumer sample sales but now has expanded to menswear, baby and kids, home furnishings, and food.

Place Reconfiguring: A new logic around the geographic location of a retailer is another way to reframe its business model. For instance, retailers such as Walmart, Coldwater Creek, and Office Depot have developed e-store and hence are essentially putting the retailer’s place of business in the customer’s home or office or wherever the customer has access to a computer, electronic tablet, or phone with an Internet …show more content…

Often the place of possession is at the retail store, but home delivery is an option and home installation is another way of providing possession. Another way of thinking about possession is with regard to the passing of legal title to the

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