Economic Forces Affecting Procter And Gamble
• Procter and Gamble History In 1837, a bold new enterprise was born: Procter & Gamble a global organization a fortune 500 American multinational corporation manufactures a wide range of consumer goods. 5th in fortunes most admired organization 2011 list.
• 5. Recent and current operating result The intrinsic value of Procter & Gamble’s share is $74.05 which is the average of all the valuation models. Procter & Gamble has maximized its attention on emerging markets; currently it has 32% of its revenue from emerging markets Procter & Gamble generates 57% of its revenue from overseas markets; this adds to the geographic diversification and reduces the effect of a recession in the US
• 6. Economic Forces that affects Procter and Gamble In light of the global economic recession, P&G has announced it will concentrate its development strategy on emerging markets, opening almost all of its 20 new manufacturing facilities outside its established markets. Pitman, S. (2008) states that Procter & Gamble has become the first main personal care producer to announce significant across the board price maximization in the face of mounting costs.
• 7. Political Forces that Affects Procter and Gamble Most the effect of the U.S. recession, which according to the IMF represents about 21 percent of the global economy, is spreading via multiple channels. And that there is less spending by American Consumers and organization which reduces demand for imported goods.
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