Coca-Cola tested the innovation earlier this year in Bangkok. One of their listener told that “Whatever my body felt, whatever my brain thought, even though we can’t hear the music, we can feel it,”. (Staff, J., 2016). Based on the success of the test, Coca-Cola Pakistan decided to acquire the system for long-term use throughout the country. The general manager of the Coca – Cola Company in Pakistan added “Coca-Cola is an all-inclusive brand that revolves around bringing people together.
The Coca-Cola Company are not satisfied with the allegations CSE and they conduct their own experiments to regain the confidence of buyers in India. Coca-Cola engineers and scientists stated that their products are free from any pesticide and safe to consume. Coca-Cola did newspaper advertisement and directing users to browse their website to review their test results and safety
This has affected Coca-Cola directly in terms of soda sales which were the major source of revenue for Coca-Cola. The Coca-Cola revenue was at 75%, with the overall soda sales in the US per capita having dropped to 25% since 1998 as at June 2016. In the past 15 years, non-sugary beverages, such as, single-serve bottled-water sale by 76% while ready to drink tea grew by 91%. This demonstrates clearly why there is drastic reduction in the consumption of sugary beverages. Coca cola also announced a 7% increase in sales of noncarbonated beverages.
Coca-Cola never mention the purposes behind change, Pepsi Challenge and alternate tests done by their innovate work office that demonstrated that the taste of the Coke was the main reason why Coca-Cola was losing to Pepsi in the market share. During the visually impaired taste test, individuals took a taste of the New Coke and favor it for the sweeter taste but in the real world they would buy a can of Coca-Cola and would preferred the less sweet taste of the first Coca-Cola. On top of these, Pepsi even put up advertisements in New York Times and other publications fabricating that Pepsi had won the Cola War and have won because the oversight made by Coca-Cola. Coca-Cola did not react to it because there were pressurized by the results of the New Coke at the point of time. After 87 days of havoc, Coca-Cola regains its popularity and won the battle of Pepsi and became the number one
CSE claimed that these pesticides caused a variety of illness like cancer, damage to the nervous and reproductive systems. The result was a sales decline of 40%. (Hills, 2005) Studies conducted by the Indian government showed that the pesticide content were within Indian standards but exceeded European standards,and this allowed it to continues operations in India. Again in 2006, Coca Cola products were found to have pesticides at 24% beyond permitted limits, which resulted in it being banned in a number of Indian states for some time. (Bremner,
2. Efficient beverages. The efficient beverages are flavored and are known as soda water. In 1972 in producing dated mineral spring water large scale manufactures of accurate water was started by "PAUL- at Geneva after wars by "SHOW EPPE" in London. In United States of America, spokes man added fruit juice as flavor and soft drinks industry from them.
Coca-Cola's weakness is suspected of using pesticides or water huge consumption. However, the shortage of water is on the rise and climate change, face water shortages of various countries and regions, sooner or later someone will improve the fingers of a beverage company. Therefore, water procurement is an axe, the head of Coca-Cola may fall at any time. If the water is limited or rationing, Coca-Cola can experience one of the main risks in their income and distribution capacity. The same can also affect its competitors Pepsi.
Coca-Cola makes products and services that will help be suiatble for the needs and wants of their marketplaces. They have sought that people expect more from their beverages. To try and fill this desire Coca-Cola has developed the Beverage Institute For Health and Wellness. This institute develops and tries new product ideas that can contribute to their product line. In additions, "the Institute works with the China Academy of Chinese Medical Sciences to research the active ingredients in Chinese medicinal beverages and soups for the potential development of new beverages" (The Coca-Cola Company Annual Review, 2006).
Coca-Cola is a carbonated soft drink, it is manufactured by The Coca-Cola Company located in Atlanta, Georgia, USA (More commonly known from its abbreviated form Coke). John Pemberton first invented it as a patent medicine. During the 20th century, Coca-Cola was acquired by Asa Griggs Candler, who through clever marketing made Coke the most dominating soft drink in the beverage industry. The name Coca-Cola is derived from its two ingredients, kola nuts, which consists of caffeine, and coca leaves. Till today, the formula of Coca-Cola remains a secret, although there have been many recipes and experiments that have been published.
Expect now to hear the boon of cannons when the Coca Cola& Pepsi co. battle it out for, as the Jordon goes a bigger share of throat. By buying over local competition, the two American Cola giants have cleared up the arena and are packing all their power behind building the Indian franchisee of their globe girdling brands. The huge amount invested in fracture has never been seen before. Both players seen an enormous potential in his country where swigging a carbonated beverage is still considered a treat, virtually a luxury. Consequently, by world standards India’s per capita consumption of cold drinks as going by survey results is rock bottom, less than over Neighbors Pakistan & Bangladesh, where it is four times as