Eden Foods Research Paper

Eden Foods is the oldest natural and organic food company in North America. They began as a co-op grocery store in the late 1960s in Ann Arbor Michigan. Eden Food led the way of providing natural foods to consumers during a time organic food was simply not available. It was originally a nonprofit, but became a for-profit company in 1970. Shortly after, Eden Food’s began importing Japanese foods, in addition, to their current local products. The company emphasizes being local; Most of their food is grown a few miles to a few hundred miles from home base.

Eden Food’s is currently in a variety of food categories including: deans, cereal, chili, condiments, edensoy, fruits, oils, pasta, vegetables, snack foods, spices, teas and grains.

They were the first to adopt an organic Structural Pest Management for post-harvest handling. The system is safer and more effective than toxic chemical-based pest control. They use no pesticides, fertilizers, or weed killers. Even the cleaning products are 100 percent biodegradable and contain no phosphates or petrochemical ingredients. Another valued process for Eden Foods is recycling. Their full circle recycling includes not only recycling at their headquarters, but they use recyclable materials in their packaging. They strive to assist with positive economic, social, and environmental

The most comparable competitor is Nature’s Path Food, which holds about 3% of the industry’s market share.

Product Description

Eden Foods offers two varieties of cereal:

1. Eden Muesli is a traditional breakfast cereal made of oats, dried fruits, nuts and seeds.

(Options: Original or Cinnamon)

2. Eden Organic Flakes is a hot cereal. The product is also commonly used in creamy soups and stews, granola and muesli, in baked goods and confections.

(Options: Brown Rice, Kamut, Oat, Rye and Splet flakes)

Positioning and Differentiation

Eden food is viewed as having a strong commitment to staying local. They are one of the only organic companies who are GEO free. Eden Food is able to be GEO free because they know where all their food is being grown and who is growing it. They maintain traditional, natural methods in all food handling and take no shortcuts. Consumers value their commitment and they believe Eden Foods is trying to provide them with the highest quality product. The founder and CEO, Michael Potter, is a supporter and upholder of organic industry standards. Eden Foods is a leader in organic food development and