Research Paper On Edward Bernays
In the mold of Edward Bernays
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Edward Bernays’ name is well-known to anyone in the sphere of public relations. He is regarded as the father of the profession, a reputation he sought to establish throughout his lifetime. He applied the ideas put forth by his famous uncle Sigmund Freud in the field of psychology to public relations campaigns for numerous organizations. Some of his other influences are the Walter Lippmann a contemporary of his, known for his book Public Opinion, Wilfred Trotter author of the book Instincts of the Herd in Peace and War and Gustave Le Bon a French social psychologist well known for his book The Crowd.
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My admiration for Bernays stems from his strategic approach to communication and his desire to apply the most cutting edge understanding of the human mind in how he designed his campaigns.
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Randomly ask who a public relations professional is and the descriptions you will get are anything from Oliver Pope as played by Kerry Washington in the show Scandal, to a customer service representative at the inquiry counter in your neighborhood supermarket. There is a dissonance between how I understand the public relations professional and how people see it.
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Even among PR professionals, there are a variety of ways they perceive their roles, worth and their impact in the organizations they work for. I am
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