Effect Of Cosmopolitanism On Consumer Behavior

2431 Words10 Pages
Effect of Cosmopolitanism and Domestic Product Quality on Foreign Product Purchase Behavior A Proposal Submitted to University Business School, Panjab University On September 3 , 2014 By Isha Singh MBA-IB Roll No.14 SUMMARY The study aims to understand the cosmopolitan factor present in India and thus understanding its effect on domestic product quality and foreign product purchase behavior . Measuring these variables from the studies conducted by Parts, O., & Vida . There are further some studies by the same author to explore the aspect of cosmopolitanism and its effect on various factors. The Questionnaire will be filled by the adults from urban area in India , as the orientation for compolitanism would be higher in this area . By measuring the cosmopolitanism , its effect on domestic product quality from the study and foreign product purchase behavior for the apparels and footwear product category has to be studied. The need for the study arises from existing studies which explore consumer ethnocentrism but not the cosmopolitanism factor in the consumer and based upon this understanding the consumer behavior for purchase. TABLE OF CONTENTS 1 Introduction 2 Review

More about Effect Of Cosmopolitanism On Consumer Behavior

Open Document