Importance Of Effective Business Communication

Inroduction

Communication plays a crucial role in any kind of business. Although effective communication does not guarantee success of any business but in effective communication assure problem and very soon these problems will become a crisis. Communication in any business is of vital importance to be able to express objectives, necessities, emotions etc. In business, communication is used to promote a product or services, relay information within the business or deal with legal or similar issues. We can also define business communication as a process of transmitting information and thoughts between various parts of an organization and also to people outside organization. Communication process consists of some interrelated steps or parts

it is a hindrance of a successful communication. Basically, communication is a process of taking in or out and finally count on both sender and receiver. Faulty communication causes the most problems to be a successful business. It leads to confusion and can cause a good plan to fail. It totally turns to the level of condensation within the parties engaged in the way of conversation and how the level of condensation being keep on the sharing through each other consequence of the quality communication ( Eisenberg, 2010). It distorts to exchange and flow of information and ideas from one person to another and affects the chain of understanding that integrates the members of a business organization from top to bottom, bottom to top, and side to side

Below are some of the exclusive barriers to effective business communication which are shown in Figure 2. and are listed below:

 Physical Barrier: some of the physical barriers in an organization are listed below

i. Marked out area portraying a particular territory. ii. Large working

More specifically, past studies like Frazier (2009) claimed that manufacturing companies that depend on other companies to distribute and sell their products need to transfer knowledge about their products to the distributors. Therefore, it is possible to state that knowledge transfer from manufacturer positively influences supply chain performance (Blome, Schoenherr, & Eckstein, 2014). At the same time, it is a continuous challenge for distributors to acquire and assimilate new knowledge to improve their services, and consequently, the sales of manufactured products. Conversely, a manufacturer may gather valuable new information about the market from these distributors. In this case, the shared knowledge will allow distributors to precisely guide customers in the purchasing process. Therefore, knowledge sharing may create a continuous learning process extending from the manufacturer to the customer and vice versa. Distributors and manufacturers that do not share knowledge have more difficulty in meeting customers' expectations, what increases switching behaviors (Eggert, Henseler, & Hollmann, 2012; Wagner & Bukó,