Discernment of Consumers toward e-shopping: An Indian perspective study
Swatantra Kumar
Research Scholar
Department of Business Administration
DDU Gorakhpur University
Pin-273009
Phone-9236885952
Email-swatantra.kr007@gmail.com
Dr Sanjay Baijal
Professor
Department of Commerce & Business
DDU Gorakhpur University
Uttar Pradesh, India
ABSTRACT
Purpose: This exploratory study is an attempt to analyse the shift from traditional brick and mortar framework to virtual shopping. The paper further explores the factors which the customers keep into their mind while shopping via online mode.
Design/ Methodology: A convenient sampling method has been used to collect data. Questionnaires have been filled through face to face interaction with the
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The major deterring factors were found as security measures and lack of physical presence. The result shows that educated, mid-level income earning and web familiar males can provide a target market for e-tailers.
Managerial/practical Implications: Although trend & preferences of customer are changeable in nature but a continuous look is required to understand the online market. The research may assist e-tailers while formulating, managing and improving their online marketing practices to cater to changing needs of consumers and thereby growing their market
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Shopkeeper had the complete control over the market, products and customer choice. The selling activities, product offering and after sales service were accomplished according to the purchasing power and social status of the customer.
During 1980’s During this era the products were centralized. Demand factor started working. Now Producers were dispatching the products as per the demand of the distribution centres and the shopkeeper had to take these products as per demand of the customers in a particular areas. The prices were still controlled by the local shopkeepers.
During 1990’s This period is known as LPG period. During this period of Liberalization, Privatisation and Globalization. A large number of national and international companies were flooded to cover the potential Indian market. Companies were started spending on advertisement and providing more and more options at the shopping place to attract the customers. A type of price war was started. The concept of Customer care evolved as strategy to compete in the market. Companies had started use of technology for betterment of market but the optimum use of it was yet to be
The target respondents were invited to complete the questionnaire and directed them to a brief explanation of the research. If a respondent volunteered to participate they were able to read the instructions and complete the questionnaire online from any internet-connected device. Contact details of the researcher were also provided in the initial description of the form should the respondent have any enquiry regarding the questionnaire. Data were collected on 23rd December 2015 from 8 a.m. until 8 a.am 24th December 2015. The length of time for data collection was considered ideal as it allowed a sufficient amount of time for interested respondent to participate in the study.
Her approach to kitchen making changed the way Americans cooked forever. Other countries now followed this model and it created another advance in terms of industrial work. In the exhibition, food distribution is also connected with the highway construction on 1956, soon the progression of food delivery service arose along with supermarkets. People started grocery shopping and cooking meals on a daily basis at home using products from scratch. However, this began to change because frozen TV dinners were created and
The pumps that the Wilkerson company produces are the “bread and butter” of this company. These products are produced at a high rate with a high price competition. As stated earlier, due to the severe price cutting by the competitors, the pre- tax margin of the company dropped extremely low to 3% percent and gross margin to 19.5%. Another product that the company produces are valves. The valves have remained steady around its planned gross margin of 35% with actual of 34.9%; these products are sold and shipped in huge bulk.
The study will apply various theoretical models in order to highlight the overall performance of Eataly, evaluating the factors that play an important role for the success of Eataly. Eataly is an Italian market being the largest all around the world; it offers variety of food and beverages, restaurants, retail items, bakery as well as cooling school. The study will provide an overview of Eataly, and the challenges they faced while operating within the market place. Retail industry presents relation between producers and consumers, thus, it allows the industrial firm reaching the market successfully and develop two way information transfer and services. according to Sebastiani & Montagnini (2014), among distributors, the grocery stores covers
The sector is witnessing a radical change as traditional retail markets are replacing with new formats such as discounts stores, departmental stores, hypermarkets, supermarkets etc. In this competitive environment the retailers are more forced to concentrate towards Customer service & their satisfaction. In retail stores, the customer service is includes like counter service, billing the products, offer explanation to customers, providing them coupons, explain the product
In marketing, customer relation is very important, since customers play the main role in achieving ones
Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company.
CASE STUDY HINDUSTAN UNILEVER- TRANSFORMING A BRAND INTO A SOCIALLY RESPONSIBLE LEADER. 6/30/2015 Amity International Business School Aditya Agarwal A1802014167 Faculty Guide- Dr. Kokil Jain Industry Guide-
We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.
Consumer is one who consumes the goods & services product. The aim of marketing is to meet and satisfy the Consumer needs and wants. The modern marketing concept makes customers the centre stage of organisation efforts. The focus, within the marketing concepts is to reach target and largest customer’s sets ball rolling for analysing each of the conditions of the target market1. Consumer behaviour can be defined as “the decision making process and physical activity involved in acquiring, evaluating, using and disposing of goods and services”.
E-tailing represents a form of in- home shopping and the major non-store channel (Levy and Weitz, 2007). Wang and Head (2007) highlight that the internet is increasingly being viewed as a tool and place to enhance customer relationship. According to Weitz (2010), e-tailers are using technology to convert “touch-and-feel” attributes into “look-and-see” attributes. Today’s e-commerce landscape is characterised by very high competition (Belanger et al., 2002) and a marketplace is changing at a very dynamic pace (Keen et al., 2004;
Online shopping has nowadays become a widely spread way of shopping among people on different continents and in different countries. Its popularity is constantly on the rise considering the spread of Internet technologies and the increasing share of online shops in the retailing business. Online shopping activities are gaining wide spread as far as they tend to provide the consumers with numerous benefits and increase the convenience of buying without leaving the house. The popularity of online shopping grows due to a range of reasons, including its convenience as well as time- and money-saving potential.
More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and
Insurance is the equitable transfer of risk of a loss, from one entity in exchange of money. In today’s world, it is difficult to find a person who is not fully insured. Thus, insurance is a means to manage possible risks, as no one wants to face any type of a loss. It is evident that the insurance companies are now profiting to a greater extent since everyone wants to be on a safer side and avoid risks. This has in turn helped in the economy’s development and growth.
1.0) Introduction 1.1) Background During the past decades, the retailing industry has gone through many important changes. Saturated markets, fierce competition, and the turbulent macro-economic environment have condemned retailers to reconsider their retail strategy. Actually there are four factors which have constantly been reshaping the world of business – technological advances such as the internet, the loss of geographic advantage resulting from globalization, the shake-up of the traditional industries as a result of de-regulation and the rising power of the modern and complex consumer. However one of the most important factors remains the evolution of the Internet.