Effects Of Consumers Towards Online Shopping

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Discernment of Consumers toward e-shopping: An Indian perspective study
Swatantra Kumar

Research Scholar
Department of Business Administration
DDU Gorakhpur University
Pin-273009
Phone-9236885952
Email-swatantra.kr007@gmail.com
Dr Sanjay Baijal

Professor
Department of Commerce & Business
DDU Gorakhpur University
Uttar Pradesh, India

ABSTRACT

Purpose: This exploratory study is an attempt to analyse the shift from traditional brick and mortar framework to virtual shopping. The paper further explores the factors which the customers keep into their mind while shopping via online mode.
Design/ Methodology: A convenient sampling method has been used to collect data. Questionnaires have been filled through face to face interaction with the …show more content…

The major deterring factors were found as security measures and lack of physical presence. The result shows that educated, mid-level income earning and web familiar males can provide a target market for e-tailers.
Managerial/practical Implications: Although trend & preferences of customer are changeable in nature but a continuous look is required to understand the online market. The research may assist e-tailers while formulating, managing and improving their online marketing practices to cater to changing needs of consumers and thereby growing their market …show more content…

Shopkeeper had the complete control over the market, products and customer choice. The selling activities, product offering and after sales service were accomplished according to the purchasing power and social status of the customer.
During 1980’s During this era the products were centralized. Demand factor started working. Now Producers were dispatching the products as per the demand of the distribution centres and the shopkeeper had to take these products as per demand of the customers in a particular areas. The prices were still controlled by the local shopkeepers.
During 1990’s This period is known as LPG period. During this period of Liberalization, Privatisation and Globalization. A large number of national and international companies were flooded to cover the potential Indian market. Companies were started spending on advertisement and providing more and more options at the shopping place to attract the customers. A type of price war was started. The concept of Customer care evolved as strategy to compete in the market. Companies had started use of technology for betterment of market but the optimum use of it was yet to be

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