Effects Of Exaggeration In Advertising

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Abstract:
Advertising is a paid form of non-personal communication by an identified sponsor and an act of making something known to public usually through some paid media. The basic function of advertising is to inform, educate and motivate potential customers. There a plenty of avenues are available to the marketers and advertisers to market the product to the potential customers to increase the brand image among the users. A television advertisement or commercial is a span of television programming produced and paid for by an identified sponsor that conveys a message to the potential customers. Over the years, such ads are often well used to sell products from household to consumer goods and services. Many of the products highlight the product
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It may be used to induce strong feelings or to create a strong impression. Exaggerating is also a type of deception, as well as a means of malingering - magnifying small injuries or discomforts as an excuse to avoid responsibilities. According to Psychology Today, malingering is the purposeful production of falsely or grossly exaggerated complaints with the goal of receiving a reward. These may include money, insurance settlement, drugs or the avoidance of punishment, work, jury duty, the military or some other kind of service. In medical terms, malingering is not a mental disorder and it is seen in apparently normal children, students, test subjects, spouses, and…show more content…
According to H.G. Wells "Advertising is legalized lying." There is no one denying that exaggeration is the essence of advertising. Exaggeration is what makes a lot of advertising barely tolerable. Acceptable exaggerations are welcomed by the people and as well the community groups. Whereas misguided exaggeration creates a wrong impression. Both Indian and international ads hinge on huge exaggeration. Limited exaggeration impacts more on public for positive brand image. For e.g. Ads that catch the consumer 's attention that portray real-life situations can be portrayed with / without exaggeration or little or more/strong exaggerated propositions. Exaggeration has to be relevant to the brand and can be believable. Too much happy or serious exaggeration can’t help more that can stretch out the consumers from the communication
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