Plus, Tyler (1871) views culture as configuration of institution and modes of life. IMPACT OF GLOBALIZATION ON CULTURE The continuing world-wide growth of access to internet id being mirrored by an rqually discernible rise in its use by ethnic ideological and national groups anxious to assert their culture identity (Obiora;2002). The impact of globalization on culture is massive and sundry. It has influenced the cultural features in my surrounding. For example, the currency of Ringgit Malaysia goes down can be heard across the margin in towns, cities and even in remote rural areas where earning money is hard to get as Duru-Ford (2002) observe that people had to change their living ways due to impact of globalization.
Several people believe that globalization has resulted in a union of consumer claim. On the other hand, some people think that improved technology infrastructure for the global marketing strategy’s application and other pressure raised competitive pressures generated by the global market. The globalization is connected with the global marketing strategy . The strong influence of the Internet in the global marketing strategy to acquire more attention because of the global nature of the Internet and communication opportunities. The born global is described as the young firm, which is ambitious, concentrate on niche, advanced with the great international view.
The propagation of Internet-based communication, social media and smartphones, favours the formation of innovative methods of co-presence in transnational families thus challenging the knowledge that strong family relationships and kinship necessitate physical presence and face-to-face contacts. Older methods of transnationalism connection are often contrasted with the current communication patterns which have changed dramatically. Recent research establishes that the new digital technology offers new prospects for communication, imagination and representation, and in determining contemporary understandings of kinship in transnational spaces as immigrants are often left out from the public range or normal media. Data also specifies that new social media augment a migrants’ capacity to sustain family and kinship contacts across long distances to create widespread personal networks, and also to participate in the debates for the betterment of their societies. Today,
INTRODUCTION Economic globalization spread the companies and people; some other drivers of globalization spread an even more important thing - ideas. Ideas are spread throughout the world; people speak much louder in today’s world and that’s one of the many prisms we can think about political globalization, politics are made by people, ideas and institutions and once barriers are less and less the global politics will arise more and more. The discussion is about if this two phenomenon’s are related in such a way that the more advanced and already established economic globalisation will be inevitably followed by a political globalisation. In fact, political globalisation is already, somehow provided by the emergence of some global institutions
Before delving too far into this, however, globalisation itself should be defined. The Global Policy Forum described it as “both an active process of corporate expansion across borders and a structure of cross-border facilities and economic linkages that has been steadily growing and changing as the process gathers steam.”1 This is the definition used throughout this essay. In this context, the impact of technology cannot be overstated. Globalisation is often discussed independently of the technological age, but the two are inextricably intertwined. According to Janet Muroyama, author of Globalization of Technology: International Perspectives, “markets are becoming more global as transportation and communication speed the flow of knowledge of new products, and greater investment is being made in research and development (R&D) as technological capability has expanded.”2 Thus, trying to disengage technology from globalisation would be akin to removing the egg from the “which came first” scenario.
In my opinion, technology is the big roles or function that brings the globalization. Same as Kenichi Ohmea words, globalization as a borderless world seeks to change the world into a single unit only. This process is easier with the advances in communication technology. There are numerous ways in which globalization has impacted the world. The globalization has impacted on education, economic, culture, language, food and others.
It was found that social media has become a powerful tool in our society. It has really changed our thinking and the way we perceived things. So now it has confirmed that social media is an important tool for social change and use of this media to aware people about the social problems can benefit the society. Times are changing now people have started sharing social problems on social media so we can conclude that social media is an effective instrument for social change. No doubt we are living in a technocratic world where technology is teaching us and we are also using the technology with great zeal.
Chapter 1 THE PROBLEM AND ITS SETTING Background of the study The online world has become a new kind of social communication. It connects people to different online communities. This practice has already been accelerating during the past decade (Heinonen, 2011). The author believed that these changes in media consumption and online collaboration have boosted the interest of businesses and consumers in employing the social media sphere for their marketing and communication efforts. Kozinets (1999) argued that the influence of information by society greatly affects consumers buying decision processes and product evaluations.
This evolution in Information Technology and the major innovations made in it is a major driving force behind globalization, which actually set the cart rolling. Globalization and Law This concept can rather be understood as ‘GLOBALIZATION OF LAW’. Globalization of Law includes the translocal networks of local laws as well as the complex interaction between the nation, state and its law . Focus can also be drawn towards the growing advocacy of courts in handling political conflicts and restructuring economies. In recent years, legal scholars, political scientists and social scientists in Western countries have explored the trend of ‘judicial internationalization’, meaning the increased interaction between judges from different jurisdictions around the world .
Global demand drivers require developing different segments of global mass tourism while the offer drivers relate to corporate transfer pricing and sustainability policies, often-opposing forces, but always correlated with short- and long-term profit. The importance for the constant changes of tourism globalization is of several factors, this include: the population increase with high income and recreational time, the low cost of travel with the continuing reduction of travel times, and also the mass media globalisation that makes the difference in the population everywhere more aware of the outside world (Tisdell, 2004). Judging from current reading other author stared the realization to the fact that globalization, not only affect the segments of tourism but also the other business that link with the helping to for the functionality and how important is for the sustainability and competiveness of the industry and so, the need for the management of the tourism on a global scale is relevant. Globalization is a factor that not only one industry or