Effects Of Media On Mass Media

1257 Words6 Pages
PURPOSE The audience will be able to understand the correlation between media exposure and internalisation of thin-ideals that lead to body image issues. INTRODUCTION Did you know that, in the United States, a staggering 94% of television female characters are thinner than the average American woman? (Gonzalez-Lavin & Smolak, 2002). The portrayal of thin and beautiful women leads to social comparison and internalisation thin-ideals that, in turn, beget body dissatisfaction among women, primarily in their adolescence. This occurs from the media’s pervasive association of thinness to happiness, desirability and success in life (Tiggeman, 2002). CENTRAL IDEA The portrayal of non-average women (i.e. celebrities, models, etc) in mass media leads to internalisation of thin-ideals which negatively affects body image in women. PREVIEW Maladaptive behaviours arising from body dissatisfaction and internalisation of thin-ideals generated by media exposure can be intervened by media literacy information. BODY OUTLINE I. Body image influence may arise from sources such as parents, peers and mass media. A. However, Heinberg (1996) and Mazur (1986) have suggested that mass media have the most significant socicultural standard transference. 1. The desire for thinness was identified in girls as young as 6 years old, as reported from a study exploring peer and media influences by Dohnt and Tiggeman (2006). Garner reported in 1997 that out of 3452 women, 23% indicated that movie or
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