Effects Of Persuasive Communication

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The aim of this report is to scrutinise the effects of young people having access to violent content online as persuasive communication may aggravate violence which may be linked to young people becoming involved in delinquent behaviour. Many factors such as age, gender, personality and mood must be considered when looking at how persuasive communication is achieved. This report will look at these factors and then at five social psychological experiments published since 2000 which include these factors influencing persuasive communication on adolescence which may result in them becoming involved in aggressive behaviour after being exposed to violence online. To conclude suggestions will be made to the Irish government as to what these studies…show more content…
Research suggests that females are more likely to be persuaded than men. It is argued that this is as a result of women and men having diverse social roles. Females tend to be more cooperative with others whereas males prefer to be independent when co-operating with others, therefore women are more sympathetic or socially sensitive to the impact of others than men. However further research proposes that the effects of persuasion depends on the nature of how the message is communicated. Women may be more persuaded by face to face communication whereas no difference is seen in the nature of communication on men. This may be due to women preferring to be more cooperative which makes it more challenging to resist persuasive requests that are made face to face. Furthermore it is suggested that females are only more predisposed than males when they are less familiar than males with what is being deliberated. This may be due to most of the research being conducted by male researchers and including topics mostly related to men. There may be a link between the context of communication and gender differences in persuasion. For example the nature of the speaker, the gender of the speaker and the gender of the audience all influence the success of persuasive…show more content…
Participants included thirty school boys aged thirteen to sixteen. Half of the participants used had a lesser exposure to violent games compared to the other half who were exposed to violent games more frequently. Method: the subjects were put into two separate groups depending on their level of exposure to violent games. Each group played a violent and non-violent game on two different evenings in their home environment. Participant’s heart rate and heart rate variability were recorded before they began the game until the next morning. After playing the video games they were given a questionnaire to complete which examined their emotional responses to the games. The subjects were also given a sleep diary to complete the mornings after being exposed to each game. Results: strengths and weaknesses: tested emotions before study Experiment 3: To examine the link between violent video games and passive video games on young people’s arousal, aggressive mood and positive mood. Participants included 35 girls and 36 boys from 8 year 8 months to 12 years, 4 months. The independent variable was gender and level of game violence and the dependent variables were heart rate, self-reported arousal, positive mood and general mood and the covariate was experience of video
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