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Social Media Marketing: A Case Study

830 Words4 Pages

Social media marketing refers to the process of creating attention in the minds of the consumers through social media networks. Social networking websites allow individuals to interact with one another and build relationships. When companies advertise themselves on social media they can interact with consumers easily and way of communication becomes more personal.
Social networking sites and blogs allow individual followers to ‘like’ and ‘comment’ about the product which they prefer and they can share their views about it with their social media friends, which means the product has been promoted. By repeatedly broadcasting the message, all of the users’ social media friends are able to see the message therefore connecting more people with the …show more content…

Social media is the platform which is easily accessible to anyone who has an internet access. Increased communication for organizations fosters brand awareness and also helpd in increasing customer service.
The following graph shows the growth of social media marketing in the recent years and clearly indicates that marketers will increase their marketing on social media like Facebook, Twitter, LikedIn, Google, Youtube.
Social networking websites allow individuals to interact with one another and build relationships. When companies join the social channels, consumer can also interact with them and tell them about their experiences about the product. That interaction feels personnel to users because of their is no third party involved and because of their previous experiences with social networking site interactions. Social media marketing helps to increase the trafficking of the product or the company because the information about the product is being put out online and is repeated again and again by the users …show more content…

Advertising has always been customer centric .Customers play a very important role in any communication because they are the ones who will decide the fate of any advertisement. It is very much necessary that marketing through social media and message communicated should be effective enough so that it can influence the target market and businesses can create their standing in the market.
Objective of the following report is as follows-
•To study the different benefits that social media marketing is providing to its customers as well as to the businesses who are indulging themselves on social media marketing.
•To study the impact of social media marketing on other forms of marketing like print,
Television etc.
•To study the different methods of social media marketing and different platforms of social media marketing like Facebook, Twitter, LinkedIn , Google.
•To study the growth of these social networking sites and its further growth in the Indian market.
•To study how brand communication is effective through social media

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