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Advertising Influence On Teenagers Essay

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10. Television Advertising and Interpersonal Influence On Teenagers
Advances in Consumer Research Volume 13, 1996 pages 181-186
Media influences young women to their appearance and affects nearly half their health. The National Association of Anorexia Nervosa and Associated Disorders proves that 69% of girls in 5th – 12th grades are influenced by the idea of a perfect body shape when they look through magazine images [Self-Image] copious percentage. Not only magazines influence teens today; TV shows, Movies, including fashion models cause self-image issues. Have you ever realized how motivated media can make you want to run to the gym when you see flawless, gorgeous, tan, abs, perfect figured girl next to an ad? It’s a desire for same image …show more content…

First, Advertising makes the children aware of the new products available in the market. It increases their knowledge about the latest innovations, in the field of technology as well as otherwise. Also, convincing ads, which center around healthy food products, can help improve the diet of a child, if they are attractive enough. Ads for breakfast cereal are great in telling the consumers about the various nutrients, iron, folic acid, and its importance. Also, any bottled water brands include the fact that drinking eight glasses of water a day is healthy for your …show more content…

However, less emotional personal testimonials may still be more effective than other types of less emotional ads because there is no explicit persuasive intent against which smokers may react and because health information is presented in a story-based format, which people learn to process naturally from an early

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