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Egg Lands Best Case Study

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In the last 24 hours, I had an egg sandwich. The brand of eggs that I consumed was Egg Land’s Best. The competitive strategy that Egg-Lands Best utilizes is Broad Differentiation strategy. They command a premium price for their product. For example, the cost of Egg-Lands best eggs can range from $2.67 and up compared to competitor’s prices which can be as low as $1.00. Next, buyers are attracted to the nutritional value of the eggs. For example, one large egg has 60 calories compared to its competitors at 70. Secondly, it's packed with 125 mg of omega-6,30 mg of vitamin B2, and 200 mcg of Lutein. Not to mention, the production of the eggs makes it the best in quality, best taste and it's freshly delivered to your local markets. To show how

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