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Eggs: The Doublespeak Of Weasel Words By William D. Lutz

358 Words2 Pages

The art of deception
William D. Lutz is an American linguist who specialized in the use of plain language and the avoidance of doublespeak. In the article ‘Empty Eggs: The Doublespeak of Weasel Words’, the author describes, how these days, are flooded ads in magazines, in newspapers,on the forums or websites in internet ,on TV or on billboards. Lots of these advertising claims for the products sound concrete, specific, and objective. However, William Lutz, in this topic points out that these attractive claims are weasel words, that is, these words meanings nothing but increased profits.
Many advertisers use weasel words, which sound concrete, specific, and objective, such as “help”, “virtually”, “new”, “improved”, “acts”, “works”, “like”,

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