Dawson employs ethos, stating celebrities greatly influence the YouTube community. For example, she names a few well-known celebrities (establishes credibility) who have made videos go viral (proves her point). These celebrities include: Jimmy Kimmel and Taylor Swift. “Double Rainbow” by Paul Vasquez, published in January 2010, had less than 100 views before Kimmel tweeted it in July of the same year. Because of the tweet, its’ popularity, exponentially increased from 100 to 40 million.
For example, Advertisers will pay celebrities to advertise their products on their social media platforms, Television commercials, and newspaper ads. Brands chose celebrities who attractive, physical appearance, and athleticism to promote them on their platforms." The most effective celebrity endorsements are those who seem close they would be an authentic customer of the product or service that they promote." (Celebrity endorsement on Social Media are driving sales and winning over fans) Big name celebrities are the ones that brands goal for. They Frequently use Instagram to promote the brands products without people ever knowing.
Intimacy is best described as a connection within two people who have trust in each other, share goals with each other, have the same beliefs or different, and value each other. Couples will increase their communication skills just by spending time with each other and talking more about what goes on throughout their day. Now with social media being so big, that has taken a big toll on relationships. Couples will be talking while staring straight through their phone or the TV and not knowing what the other person is talking about. The divorce rate has gone up so high in the past few years because of social media, and with all this new technology coming together, the divorce rate will only keep on growing, making it easier to interact with other people around the world.
However, these celebrities often are extremely vocal with their opinion and they abuse that power, in occasions in a positive way. Due to the enormous following celebrities have on social media, when they share their opinion online a majority of the public tend to comply with that opinion. Notably, back in 2007 Oprah’s endorsement of Barack Obama’s presidency played a tremendous role in the 2008 election results with over one million votes in favor of Barack Obama; certainly, celebrities can influence the public opinion. Moreover, celebrities and social media go hand in hand by cause of them posting their opinions on the different social media platforms that exist. Celebrities are not aware of the power they, and social media have on the public opinion; in other words, celebrities on social media are one of the main influencers on what view of a certain topic the public oblige
That is the firm spends over “four hundred million dollars on advertising” for its various products aiming to target different slides of the customers in the global market as it floods the market with various products. This strategy comes with another one that is the pricing strategy , Samsung’s products are inexpensive if compared with other competitors. This strategy has enhanced the position of the firm to be one of the largest in selling products as it targets all the slides of the communities worldwide( David and Enrich 2000)
It has continuously used iPhone and iTunes to establish Apple brand in the market. This halo effect using iPod and iTunes has increased the popularity of Apple’s other products among the segments of customers who were eager about Apple’s computers. Marketing Minds (2015) says that since the launch of iPod by Apple, they witnessed more sales in computers. iTunes U has shown tremendous increase in its U track downloads due to its presence in social media (U.S. National Archives, 2015) as shown in Figure
In the website article titled “The Positive Impact of Social Networking Sites on Society” it states, “It has never been easier to make friends than it is right now… The rise of mobile phones helped change this, connecting people in an new way.” The rise of social media has greatly impacted the lives of many people. With social media, the ability to make friends is way easier than in real life. All you really have to do to start is send a few messages to each other and move on from there. If at times you don’t know what to say, you actually have some time to think. In real life, when you are talking to someone new and you don’t know what to say on the spot, you are essentially doomed.
Online dating has now become the new way of finding prospective partners, and the internet has made dating more convenient so that anyone can choose to no longer go out and spend money trying to impress someone. For those who are shy, this is the perfect way to screen a potential person. There are numerous websites with millions of subscribers, who are willing to pay fees every month, so they may look for their perfect matches. A few examples would be; OkCupid, Badoo, Zoosk, BlackPeopleMeet, PlentyOfFish, Tinder, Match.com, Eharmony.com, and so much more. Today we will discuss old and recent events that occurred to various victims who were scammed into fast money through a variety of romance scams.
An example of this would be how the younger generation of adults, rather than read or watch the news on television and newspaper they turn to social media as their source of information. This access of information for young adults is valuable and beneficial to them. In addition, users of social media claim that social media is an outlet for self-expression, self-presentation, and community building which experts verify as beneficial to mental health. This is simply another great aspect of social media on the long list of benefits that is greatly helpful to our society. Sadly some social media sites do include some negative aspects along with the positives.
“But why go through all the trouble” (BBC). This has been the big question and investigators have been trying to figure out. They have found one big factor to why fake news is created, the money. Fake news creators will work for a company and if their article gets a lot of views and becomes very popular they will get payed. One author received $10,000 because his article was a huge hit.
Ever heard of Fan Duel or Draft King? You probably have not heard about these companies until recently. These are websites that promote online gaming. These fantasy gaming websites have always been popular among those that enjoy the sports and like to try to create their best teams for many years. These gaming websites, especially Fan Duel and DraftKing have become even more popular the past couple of years and have been promoting their website more publically and talking about the money that can be made by playing their online gaming skills program to draw more people into the fantasy gaming world.
I also worry about what it will mean for families who rely on stores like Whole Foods only to have that taken away from large online corporations. There have been other mergers of companies that were much more costly than $13.7 billion. Bell Atlantic and Vodafone combined to found Verizon Wireless -- it went on to become one of the biggest phone service companies in the U.S. One of the biggest mergers was AOL 's acquisition of the Time Warner company in 2000 -- it was a total $164 billion. The merger with Whole Foods will definitely be beneficial for Amazon because it is expanding to a whole new industry and will appeal to a different crowd. I hope that the effects on consumers will not be major and that Amazon will not face any