Once the company id decided upon which segment (s) to be catered, the next step is to decide on what positions it wants to occupy in those segments. As the positioning is all about acquiring a consumer’s mind share, all attempts should be put in order to ensure that it is positioned in a manner that a set of feeling is generated for the service compared with competing service providers. Marketing communication should be strengthen in a manner that a strong positioning statement is presented in the slogans. Hotel Dolphin may think of a positioning statement such as "Assures your comfortable
Executive Summary Introduction Business strategy is simply long term planning that provide direction to organization of achieving business success in the long term. It is essential for every kind of business along with tourism and hospitality sector. Without determining such strategy organization able to fail tackle factors from business environment and its competitors. Tourism organizations develop analytical models to measure micro and macro environmental challenge. By determining strategy organization reflects its culture and culture influence implementation of strategies.
Subsequently,Gardini details the function of promotion and marketing strategy and destination management by stating that the former affect mainly brand image while the latter affect “carry capacity ,firm efficiency and the consistency of all elements in the destination product mix”（p.5).He concluded that the marketing strategies affect brand position while the actual selection progress of a tourism destination is affected by supply management such as efficiency of tourism firm,good pricing policy and fast destination accessibility (p.14). Iordache,Cebuc,& Panoiu on the contrary,maintain that the brand is an increasing and determining factor of a tourists destination’s competitiveness by stating that a brand is the start point of marketing decisions thus express the personality of an organization or destination(2009,p.151).Furthermore,it is argued that the brand in developed economics has proven to be the main competitive advantage and influence for any service(p.153). BĂLTESCU (2011,p.156) discusses comparative advantage for a tourism destination by comparing Porter’s model and Calgary model to find out the necessity for the establishment of a organization to undertake the respective task to develop the
Edwin N. Torres and Sheryl Kline (2006)36 in their article, seek to develop a managerial model, which would assist in the successful management of dealer relations. Their study describes the concepts of satisfaction and delight; their background and potential outcomes. John W. O’Neill and Qu Xiao (2006)37 based on the notion that a hotel’s brand contributes significantly to its market value analysed the various factors and implications. The study examines the relationship between the market value and the brand effect from the investor-owner perspective. The study used Analysis Covariance (ANCOVA) to examine the effect.
Innovations are commonly defined as the introduction of new products or new methods of undertaking the routine functions within an organization. They provide a way through which organizations are able to maintain efficiency and competitiveness within an industry. Within the hospitality industry, the level of innovation remains a key aspect that can ensure sustainability of the business ventures that an establishment engages in. innovation therefore becomes immensely important within the industry as a way of enhancing competitiveness of hotels. This report explores the innovation practices within the Hong Kong Disneyland hotel to determine the level of innovation as well as identify the potential innovations that can further improve the hotel
At this point, we will develop the positioning the hotel will put in practice in order to reach out this segment of potential consumers in order to obtain profits. One of the most common ways to elaborate the strategies the Holyrood Inn will use are thought the called “marketing mix” coined by Neil
Aside from that, they must also invest on the conservation, preservation, and improvement of the country’s attractions. The government must strategize on how to maintain and further develop our biodiversity, national products, and cultural background because these are factors that attract tourists. They should encourage investors and innovators in this industry so that the tourism industry will continuously grow and generate better benefits for the country. After defining the roles of the key players and encouraging innovation, they should then plan the long term vision for this industry. Strict regulation laws to maintain the tourist attractions must also be implemented.
Insight into the interaction of these two dimensions can help marketers and restaurant and hotel developers segment potential customer groups and determine the most successful coupling of push and pull factors. Moreover, applying push-pull theory to the selection of wedding venues enriches both the theoretical understanding and the field of wedding research, and can thus provide effective marketing strategies to practitioners in the wedding venue business (Guan,
Hospitality and Tourism strategic planning Introduction The Hospitality and Tourism industry is the most fast grooming industry in today’s era. The main purpose of strategic planning is to integrate the Political, Economic and sustainability benefits of tourism with destination people and countries in order to improve the global and local quality of life. Strategic planning is that which support the management in decision making and it work as a backbone for management of whole organisation. This is the systematic process of creating need and by working effectively on it to meet that particular need by working within the strategic framework which starts you to finger priorities and secern your operational principles . Business strategy
One major l factor is motivation. Motivation is a driving force that propels us to move (Solomon, 2004) and plays a crucial role in determining the decision making process and travel behavior of tourists .For a company to gain a competitive differential advantage, it needs to fully understand what triggers consumers to purchase tourism or hospitality products. It has been known that a variety of forces namely push and pull, do compel an individual to take action and have long been used to determine motivation for travel by individuals (Bogari et al., 2004; Kim and Lee,