Media is still vital because it can be used to socialize and on the other hand to make decisions and formulates opinions: it builds up the notoriety of vices. With the Internet being readily available to the younger generation, they end up learning certain material, which are not suitable for their age. They get disclosed to impropriety and improper acts. They become wrapped up in a divergent world - one of fantasy. It allows them to grow up with misguided preconceptions and
The advantages of the media is that, all information that has been arranged by the political parties can be distributed directly to the people. So therefore, it can easily affect people's minds to think just what the political parties want them to think. Based on the journal ‘Political Public Relations on the Net: A Relationship Management Perspective’ by Michael Karlsson, Christer Clerwall and Ulf Buskqvist (2013), the journal focuses on the political public relations activities in Sweden. The overall view of this journal shows that the advent of social media makes it plausible for political parties to participate with constituents on their own terms. It is said here, digital media offer an extraordinary opportunities for political actors to create and develop relations with constituents through long-term commitment and interchange on their own unfiltered media platforms.
By utilizing the internet, Americans are able to make small donations, organize people to attend meetings, take instant opinion polls, criticize candidates and issues, mobilize local followers, and target campaigners. According to Forbes, “A new study finds that media shapes political involvement and engagement.” This is because the media allows people to receive information at a much faster rate than ever before. Because the media is already apart of American’s daily lives, speaking upon politics on the media is incredibly effective. It allows for many different people to come across information, especially through the usage of buttons like sharing, retweet, and reposting. Interconnecting and participating in exceptional discussions with others is quick through the use of the internet.
American politics have been quite a spectacle because of the amount of influence the mass media has on it paired with the way in which American politics are run. Ideally, mass media is supposed to make it easier for people to participate in political decisions, understand how the government works, and hold government officials accountable. But in this day and age, the media is often used to manipulate and obscure the true form of political issues. Nowadays, the media is a giant in the world of politics, often being the one and only source for information for most Americans. Albeit the information being just that, information, most of the time, these stories are often too skewed and too far fetched to be believable but since it came from such
Political impact of Social Media Atheer AlOthman Hala AlMashali Maha AlSunaidi Yara AlFozan The use of Twitter, Facebook, Instagram and other social media has changed the way politicians and citizens handle politics. And because of the influence of social networking sites, it have been adopted by political figures. Almost every candidate running for political position, would create a campaign through social media to communicate with the constituents. Whether it's about getting votes, or trying to get people's attention about an important cause, social media in all its platforms is the easiest way to advertise about it without having to pay for the advertising. Based on the research done on the U.S. Congressmen’s voting decisions, it’s proven that social media can have a huge effect on decision making.
They also present great power in political campaigns. In 2007, CNN stated a word “Youtube-ification of politics” prepared for the U.S. Presidential Primaries (Youtube and Policits). However, the impact of social media on politics can be either positive or negative. Social media can have a positive impact on politics when it is used properly. As people mentioned that social media is a free platform for sharing information, a tool of freedom and empowerment and a door of equality.
A lot of people are informed about current political situation through daily news and radio. Most people share their political opinion via the media because they usually do not gave personal permanent access to government or politicians. Media has become a main socialization agent since the advent of television.(1960s). Studies note that a typical American spends almost forty hours a week consuming mass media which is equivalent to having a full-time job. Media is in great demand because of its ease of use and because of having rich sources of information.
In many cases, the mass media is the only source that the general public relies on for news. For example, when Neil Armstrong landed on the moon in 1969, mass media made it possible for the public to witness this historical event. Mass media also plays a critical role in educating the public; there are many educational television stations that you could learn from, like National Geographic Channel, Discovery Channel, and the History Channel, to name a few. The internet also plays an essential role in educating the general public. With the information on the internet, one could learn anything from something as simple as how to tie a tie, to the more complex like how to build a
Media and technology is an important medium that build how citizens participate and express political ideas in politics. The existence of televisions commercial or the printing press had develop debates on the new effects of technology. It has reshaped the relationship between ordinary people and the political powers.The current and evolving advancement of information and communication technologies such as the internet and social media has brought questions regarding its impacts on the citizens political consent and democratic ability. New digital opportunities such as blogs, youtube, facebook and twitter are the digital venues to publish and exchange political information and their alternative opinions. Agree Mass society have been educated and entertained by the use of mass media however are disconnected from the people outside of their primary groups like family and friends and secondary groups, colleagues.
The media industries provide information and entertainment, but media can affect political, social and cultural institutions. It is important to understand the role that mass media plays in political aspects of the society. The mass media has a powerful influence on political reality, as it shapes public opinion and lays the foundations of political beliefs. Sometimes referred to as the fourth branch of government in democratic countries the media plays a crucial role during elections and in times of change. Therefore, politicians and political parties are particularly sensitive towards their media presence and the media coverage of their public appearances.