MGT 307 ELECTRIC CARS: A CASE STUDY OF TESLA MOTORS Submitted to: Prof. J N V Raghuram Submitted by: N Bhargav Reddy 13BEC0787 Shahin 13BCE0074 Abstract: The market segment for the electric vehicles is shooting up at an unbelievable pace with Tesla being the pioneer to employ various marketing tactics that separates itself from previous failed contenders in this segment. This case study deals how the marketing management made Tesla strike gold in this segment. Attractive taglines like “Burn
General Motors: Packard Electric Division Marcelo Grant Mattiussi Southern States University BU-502 Applied Business Research and Communication Skills Dr. Peggy Bilbruck August 11, 2015 Abstract Analyzing this case study about General Motors: Packard Electric Division, I could check all the options that Mr. David Schramm was submitted to accept the use of this new product called RIM grommet, which was found as the better option to be used in the cars produced by General Motors
specialization in the electric vehicle market, it manufactures vehicle as well as electric powertrain components. It is a growing American company founded in 2003, and released the first car in 2006 with projected growth in the future. The CEO, Elon Musk (founder of PayPal), is a necessary role to Tesla that aims at offering electric cars at affordable price to the public. Regarding the strategy of the company, as pointed out by Elton Musk in 2006, the starting point performs from fancy sports car, but the long
AL-FAISAL UNIVERSITY Attitudes of Saudi Male Drivers towards Hybrid Cars Yasser Zahra (120240) Ouais Saad (120212) Faisal Al Woseamer (120619) Abstract In recent years, governments have been trying to reduce carbon emissions that cause the global warming. One of the main and major steps towards a green
1.1 Background Since the industrial revolution took place at the 18th century, the usage of fossil fuel has become the integral part human race. It has been used to power the economy and deliver unprecedented affluence into the lives of many people. The fossil fuel is an organic matter from decomposed flora and fauna is processed by pressure and heat from the earth’s core. Fossil fuel has been widely used in applications such as power plant, motorcars, ships, airplanes, and etc. However, the burning
1.1. Introduction An electric vehicle (EV), also referred to as an electric drive vehicle, is a vehicle that is powered by electricity stored in the vehicle in battery through the use of one or more electric motors. An electric vehicle is an alternative fuel automobile that uses electric motors and motor controllers for propulsion, in place of more common propulsion methods such as the internal combustion engine (ICE). EVs store electricity in an energy storage device, such as battery. The electricity
B) Case study: TESLA the small giant: With its original positioning statement “ To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible” Tesla has carved up the electric car industry whilst becoming its pioneer. Despite being a small player with growing shares in the entire automobile industry, American automaker TESLA Motors has positioned itself as a dominant leader and a giant in the electric car market by manufacturing
of innovations – particularly in relation to electric vehicles. For example, Tesla and GEM have each introduced new and distinct electric vehicles aimed at different “jobs to be done.” Tesla Motors (“Tesla”) is an American electric-automobile manufacturer. It was founded in 2003 by American entrepreneurs Martin Eberhard and Marc Tarpenning and was named after Serbian American inventor Nikola Tesla. Tesla was formed to develop an electric sports car. Funding for the company was obtained from a variety
This would be the cost at which the company is borrowing to fund its activities. The Weighted Average Cost of Capital of Tesla is calculated as follows: (Data base reference, results of the company for quarter ended 31.03.2016) In case of debt the two years average short term and long term debt is taken. Which is $ 2551.71 Mil.The market capitalisation of equity is at $29328 Mil. The cost of equity will be 10 year constant treasury rate as risk free rate multiplied by the beta risk
conspiracy to monopolize ground transportation" in case No. 186 F2d 562, 1949. As we shall see, there was in fact such a court case, and GM, et al were convicted on one of the two counts in the case, but the bit about monopolizing transportation is a myth. This story got another big boost in 1988, when it formed part of the story in the movie "Who Framed Roger Rabbit?" In this telling, the evil character Doom reveals that he bought the Red Car system so that he could dismantle it to force people