Agreeing with this thought Khanifar, Nazari, Emami and Soltani (2012) states that one of the advantages CSR is reputable for is its capacity to enchase, if not create a business' image and reputation. From the assessment by various researchers above, unmistakably they all recognise the way that corporate social responsibility activities can be sure to improve the organisation's image. They also agree on the fact that CSR can go beyond upgrading company image, and in like manner bring different benefits to the organisation, which will enhance the general performance of the organisation and in like manner enhance the primary concern of the organisation in all its areas of focus (Mandina et al 2014). 2 Gaining Competitive
Greater number of the private companies says that they grasp Corporate Social Responsibility (CSR) not only because it reinforces their Brand, but also it is the right thing to do. Through Corporate Social Responsibility (CSR), there is an upward trend in the represented Brand value
The example of this positive behaviour is positive word-of-mouth, thinking highly of a brand or willingness to pay more for a certain product/service (Dick & Basu, 1994). Attitude based loyalty does not necessarily translate to purchase, as consumer may prefer a product/service but do not buy them immediately. However, it strongly links to future loyal behaviours. For instance, luxury product or service are desirable and fond of by the potential consumers, may be purchased when their finance is ready. Therefore, it is very rewarding to invest into true brand loyal consumers that demonstrate both behavioral and attitudinal
Corporate Social Responsibility (CSR) has gained its importance as an essential activity for corporate nationally and internationally. It has become a matter of utmost importance for diverse groups demanding change in the business orientation. From 1980 to 2000, corporations recognized and started accepting a responsibility towards society. CSR implies some sort of commitment, through corporate policies and action. This operational view of CSR is reflected in a firm's social performance, which can be assessed by how a firm manages its societal relationships, its social impact and the outcomes of its CSR policies and actions.12 The term ‘corporate social performance’ was first coined by Sethi (1975), expanded by Carroll (1979), and then refined
Satisfaction is recognized as an important element for loyalty in both the consumers and business marketing. Satisfaction with previous purchase experiences plays an important role in determining the future purchase behaviors particularly call as an effort-minimization strategy (Jones and Suh, 2000: Pritchard et al, 1999). Oliver (1999) has developed the definition of brand loyalty as “a deeply held commitment to re-purchase or re-patronize a preferred product or service consistently in the future and
Trying to ignore the social responsibilities might stain an organization’s image and reputation. Thus, performing social responsibility is not simply a choice; it is a need of any corporation. In the twenty-first century, businesses are in the bottlenecks where globalization, science and technology advancement and integrated knowledge are taking place in today’s society (Chan, n.d.). To gain a foothold in this economy, image and reputation play an important role to differentiate a company from one another. With good reputation, it helps firms to create competitive advantage in the business environment.
Some authors have studied CSR from two different perspectives, CSR from a business to consumer (B2C) and CSR from a business to business (B2B) context (see Table 2)(e.g., (Homburg et al., 2013)). However, despite of the importance of CSR in business practice, few studies have addressing CSR in a B2B context. According to (Peloza & Shang, 2011), positive customer perceptions of CSR activities are essential in creating customer benefits. Companies across the world, at times have been accused of using CSR initiatives as a public relations exercise to improve their image. However those initiatives have pushed them to move towards the next stage of success and to participate and interact with those problem which are the concerns of the societies in which they operates (Casanova & Dumas,
The social responsibilities of a corporation contribute to the sustainable development of a global village. CSR has also been signified throughout history of Asia. Stakeholders who are affected by the way a business is run have been placing emphasis on how business should be run in order to maintain, or even raise a company’s reputation. For those reasons, it has become essential for scholars to start looking into CSR of businesses that have foundation in Asia. In the initial phase of CSR’s development, scholars focused more exclusively on North America and Europe as the standard form of Corporate Social
Understanding the various dimensions of brand equity would help the organizations to know the value provided by the brands to its consumers. Marketers have to select appropriate brand elements for creating positive brand equity. The effectiveness of brand building of organizations would ultimately depend on the success of its brand elements in creating positive equity among its customers. To bring a clear picture of brand equity it becomes necessary to understand its different approaches. Brand equity for the purpose of this research is discussed in detail from customers’
This is in line with the “vision 2020” plan that was developed in year 1991. One of the main goals of vision 2020 is to create a society that is not only economically well to do but also concerned about their actions and ethics towards others (Mohammad 1991). To achieve this, corporate social responsibility plays an important role in the business sector that has been earmarked as one of the key factors that can improve the country’s economy as well as benefit Malaysian’s lives at the same time (Mohammad 1991). This means that local companies have to find a customer base abroad especially in western countries as they have more spending power and this in turn will help our country’s economy grow and one of the ways of attracting these potential customers is by having a good corporate social responsibility track record. 2.3 CSR activities normally involve NGO’s and thus help with their growth Besides government bodies, non-government organizations as well as the media have played an important role on matters such as pollution, product safety, health hazards as well as discrimination against the handicapped.